Stone World logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Stone World logo
  • NEWS
  • PRODUCTS
    • Machinery
    • Digital Technology
    • Tooling & Accessories
  • MATERIALS
    • Alternative Surfaces
    • Stone
    • Tile
    • Imports & Exports Data
  • FABRICATORS
    • Fabricator How-to
    • Fabricator Case Studies
    • Fabricator of the Year
  • A&D
    • Installation & Technical Tips
    • Outdoor Design
    • Interior Design
    • Hospitality | Commercial Design
    • Mosaics & Decorative Tile
    • Kitchen & Bath
    • Residential
    • Renovation | Restoration
  • MEDIA
    • Videos
    • Podcasts
    • EBOOK
  • EVENTS
    • STONE INDUSTRY EDUCATION
    • Industry Calendar
  • MORE
    • NEWSLETTERS
    • WOMEN SPOTLIGHT
    • MARKET RESEARCH
    • STONE WORLD STORE
  • DIRECTORY
    • TRADE ASSOCIATIONS
    • Stone Suppliers
    • GET LISTED
  • EMAG
    • eMagazines
    • Archives
    • Contact
    • Advertise
  • SIGN UP!

Augmented Reality Making Lot Selection Easier for the Home Buyer

Chameleon AR
November 9, 2018

Novi, MI (November 5, 2018) – Lot selection is one of the more difficult decisions for home buyers in general, the challenge can slow the building process indefinitely. Custom and spec home builders are embracing technologies that eliminate this issue. Chameleon Power, the world leader in visualization technologies, has developed an Augmented Reality (AR) tool that allows home buyers to visualize their custom home designs on their lot of choice. Utilizing mobile devices with the app, the Chameleon AR tool provides for a simple and elegant way to view homes instantaneously. 
 
Viewing through the mobile device camera, house buyers can envision their house of choice while standing in front of the lot. Home builders can provide this app to the buyers during the build process.  
 
“Custom home builders have expressed lot selection as one of their biggest delays in the home design and build process, and so we elected to capitalize on our AR knowledge and vast visualization experience to provide a solution that alleviated this problem,” said Dan Dempsey, president of Chameleon Power. “Chameleon is constantly listening to the home builder community and is eager to launch technologies that make builders more efficient and profitable. This is just one of many tools we are evolving for the home building industry.” 
 
To view the Chameleon Power AR lot selection application in action, visit https://www.youtube.com/watch?v=qXhsLj0DWRQ

KEYWORDS: home buyers mobile devices technology

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • customer doing research online

    3 Reasons Why Quick Response Time Results in a Successful Fabrication Shop

    Your fabrication shop can have the best website. The best...
    Fabricator How-to
    By: Anthony Milia
  • Silica

    Renewed National Attention Ignites Over Silicosis Epidemic

    A major investigative report published on March 12, 2026...
    Industry Insights
    By: Jason Kamery
  • shipping containers

    U.S. Countertop Material Imports: February 2026

    U.S. countertop material imports collapsed in February...
    Stone
    By: Jason Kamery
Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Popular Stories

shipping containers

U.S. Countertop Material Imports: February 2026

Save Quartz Jobs Coalition Logo

ITC Moves Towards New Quartz Import Tariffs

cal osha

Cal/OSHA Standards Board to Vote May 21 on Engineered Stone Ban Petition

Fabricator Focus

From profiles to roundtable discussions, Q&As to best business practices, we're turning a focus on topics and challenges impacting fabricators.

AI Talk Is Everywhere -- Where Does a Countertop Fabricator Begin?

Fabricators Discuss Pros and Cons of Chip Repair

How to Grow a Countertop Fabrication Shop

Events

June 25, 2026

North Carolina Stone Summit

You’ve probably heard a lot lately about how to calculate the profit for each job you produce. You likely have production benchmarks based on square footage since it’s the most common production metric in the industry. Come learn how focusing on these metrics can hurt your profitability and what to do about it.

July 16, 2026

Washington Stone Summit

Join us for "Taking Your Organization to the Next Level," a session dedicated to transforming your business practices. Discover strategies for setting clear agendas, encouraging participation, and driving actionable outcomes. Learn how to foster collaboration and communication, ensuring that every meeting enhances productivity and contributes to your business goals.

View All Submit An Event

Poll

Tariffs and Quartz Imports

If high tariffs are placed on U.S. quartz imports, how will this affect your business?
View Results Poll Archive

Products

Restoration & Maintenance Technical Module

Restoration & Maintenance Technical Module

See More Products
	
3 Reasons Why Quick Response Time Results in a Successful Fabrication Shop

Related Articles

  • MSI Adds Innovative Augmented Reality Tool to Company Website

    See More
  • PLNAR-app

    PLNAR Digitizes the Home Dimensioning Process

    See More
  • Home Depot.jpg

    The Home Depot Broadens Rewards Program for Professional Contractors and Builders

    See More

Related Products

See More Products
  • Tile Style for the Home

  • Glass Tile Inspirations for Kitchens And Baths

See More Products

Related Directories

  • National Assn. of Home Builders (NAHB)

    The National Association of Home Builders of the United States strives to protect the American Dream of housing opportunities for all, while working to achieve professional success for its members who build communities, create jobs and strengthen our economy.
×

Our Newsletters are a rock solid source of industry insights!

Stay in the know on the international stone and tile industry trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing