Novi, MI (November 5, 2018) – Lot selection is one of the more difficult decisions for home buyers in general, the challenge can slow the building process indefinitely. Custom and spec home builders are embracing technologies that eliminate this issue. Chameleon Power, the world leader in visualization technologies, has developed an Augmented Reality (AR) tool that allows home buyers to visualize their custom home designs on their lot of choice. Utilizing mobile devices with the app, the Chameleon AR tool provides for a simple and elegant way to view homes instantaneously. 
Viewing through the mobile device camera, house buyers can envision their house of choice while standing in front of the lot. Home builders can provide this app to the buyers during the build process.  
“Custom home builders have expressed lot selection as one of their biggest delays in the home design and build process, and so we elected to capitalize on our AR knowledge and vast visualization experience to provide a solution that alleviated this problem,” said Dan Dempsey, president of Chameleon Power. “Chameleon is constantly listening to the home builder community and is eager to launch technologies that make builders more efficient and profitable. This is just one of many tools we are evolving for the home building industry.” 
To view the Chameleon Power AR lot selection application in action, visit