Crossville, Tennessee/Memphis, Tennessee – Crossville Inc. has kicked off Breast Cancer Awareness Month by debuting its latest Breast Cancer Awareness scarf in a presentation event to recognize Shelby Ferriter, the creator of this year’s winning design. In addition, Crossville has made a $3,500 donation to The Common Thread for the Cure in Ferriter’s name.
Ferriter’s scarf design was selected through a public voting process earlier this year. She recently launched her interior design career at Looney Ricks Kiss (LRK) in Memphis, Tennessee, and the presentation event was held at her new workplace with LRK staff in attendance. For her winning design, Ferriter received a Crossville prize pack valued at $200, as well as a quantity of the scarves to share with friends and family. Additionally, Crossville’s Gita Tao presented her with the $3,500 donation check made to The Common Thread for the Cure Foundation in her name.
Crossville supports The Common Thread for the Cure through more than the biennial scarf contest. Since 2007, the company also donated a portion of the proceeds from sales of select glass wall tile collections (currently, Convergence and Glass Blox) and participates as a sponsor at fundraising events. To date, Crossville has donated more than $95,000 to The Common Thread for the Cure to help fund Helping Hands grants that offer practical support to members of the interior design community who are facing the challenges of breast cancer.
About the 2018 Scarf Design
Ferriter’s scarf design focuses on empowering individuals battling breast cancer. “The mountains are not only part of Crossville’s logo, but also a symbol of the climb that individuals with breast cancer are going to face. With each step, with each day, with each dollar raised, we get closer to the top of the mountain and closer to finding a cure,” she said. “The mountains are wrapped in a pink ribbon, which is an international symbol for breast cancer awareness. My hope is that when those battling cancer wear this scarf they are reminded of the strength they hold and are encouraged to keep fighting, everyday, because slowly but surely, we will climb to a cure.”
About The Common Thread for the Cure Foundation
The Common Thread for the Cure Foundation has been established to unite the furnishings and interior design industry in the battle against breast cancer. Breast cancer affects the living — people who work, have children and household responsibilities that do not go away just because breast cancer strikes. By working together, the foundation can enhance the quality of life for individuals or their families who have breast cancer by offering practical support that enables them to maintain as normal a lifestyle as possible while they are confronting this disease.
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