Consumers often turn to video as an educational tool as they go through the tile and flooring materials buying process. MS International (MSI) recently added 10 new videos to the company’s video library for retailers and designers to embed on their company websites, post on social media, or use for internal training.

From educational how-to’s to inspirational collection overviews, the videos give homeowners showcase product and lifestyle tips aimed to educate the consumer on product options, build consumer trust, and help brand itself in the marketplace.

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