DALLAS, TX -- This spring, American Olean took customer service to new heights with a series of distributor roadshows across the country. Held over the past several months in cities such as Buffalo, Syracuse, Albany, Boise, and Dallas, these roadshows served as an ideal opportunity to not only showcase the latest collections, but also to celebrate and introduce American Olean's new positioning, "Proven in Tile," as part of the re-launch of the Dal-Tile Family of brands.
During these events, distributors learned about the strategy behind the brand development process, while receiving an exclusive look at the new face of American Olean, the indisputable brand of choice for commercial architects, interior designers and contractors whose reputations depend on the relentless pursuit of excellence and relevancy in both form and function.
American Olean was especially pleased to have had the opportunity to introduce the new spring collection, including Fusion Cotto, an old-world cotto look; Creekwood, a handsome wood look; Historic Bridge, a weathered wood look; and Entourage, a multi-dimensional glass tile and glass and stone blends mosaic collection.
For more information on new products and more, visit www.americanolean.com
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