The Cosentino Group, a worldwide leader in the production and distribution of natural stone, quartz, recycled and architectural surfaces, held its annual “Cosentino 100” conference for its top North American customers from January 19 to 22, 2014 in Puerto Vallarta, Mexico. The conference heralded the highest attendance ever, with more than 260 attendees from 89 independent companies.

Cosentino Group President Paco Francisco Martínez-Cosentino and CEO of Cosentino North Amercia (CAN) Eduardo Martínez-Cosentino shared their vision and the company’s 2104 business strategy, which includes additional expansion in North America, growing from 24 to 29 Cosentino Centers, as well as the introduction of new colors across three Cosentino brands: Silestone, Sensa and Dekton. They also shared creative ways in which Cosentino customers can distribute the varied product offering.

“The Cosentino 100 conference is a significant event for the Cosentino Group,” said Eduardo Martinez-Cosentino. “As Cosentino deepens its presence in the North American market, C100 engages industry and thought leaders in those efforts. Through that dialogue, Cosentino can advance its mission to be a catalyst for materials innovation and design exploration.”

In addition to furthering Cosentino’s presence across North America, Cosentino plans to expand its efforts to engage with key industry leaders. “The debut of Dekton has sparked a renewed enthusiasm for innovation,” said Lorenzo Marquez, Vice President of Marketing for Cosentino North America. “Cosentino has raised the ceiling of industry innovation through its commitment to new technologies and C100 has given us opportunity to educate our core customers as we evolve.”

C100 attendees were briefed on the current state of the industry and were provided with a sneak peak at new colors. The exhibit area included Cosentino’s top vendors and partners in the industry sector such as Kohler, GranQuartz, Breton and Comandulli, among others. Several influential figures in the industry addressed the conference, including CEO of ASID, Randy Fiser; CEO of the National Kitchen & Bath Association (NKBA), Bill Darcy; Kitchen Business Director of Kohler, John Ryan; and Executive Vice President and CEO of the Marble Institute of America (MIA), Jim Hieb. The four-day convention also had an educational track featuring seminars on products, marketing and relationships with architects and designers.