DALLAS, TX -- Hanley Wood Exhibitions has announced a new strategic partnership with the Stone Fabricator's Alliance (SFA), which includes endorsement of StonExpo/Marmomacc Americas. The SFA will support stone fabrication education, best practices and awareness for the art of stone-working.Additionally,the SFA will host a new workshop for stone fabricators during the International Surface Event in January 2014.

The SFA is an organization comprised of fabrication and restoration professionals from around the world. Its objective is to provide the resources necessary to enable members to prosper by improving their quality of fabrication and restoration methods and practices.

The group will present a new free seminar entitled SFA Mega Workshop: Maximizing Margins, in which stone fabricators will learn how to implement methods and techniques to maximize their business margins. A total of six topics will be covered by experienced business owners in 20 to 30 minute sessions over a period of four hours. Topics will include branding and marketing, internet marketing and production efficiency among others. Lunch will be provided by the SFA. The SFA Mega Workshop will be held January 29 from 10:30 a.m. to 2:30 p.m. at the International Surface Event 2014.

"The SFA has a long history of fabricators helping fabricators," said Matt Lansing, SFA Executive Director. "We have partnered with StonExpo/Marmomacc Americas to take this to a new level. We have worked hard to put together a four-hour workshop that will focus on maximizing your margins and increasing profits in your company."

To sign up for this free workshop, simply complete the StonExpo/Marmomacc Americas registration process. For more information on the events and sessions taking place during The International Surface Event, visit: