Stone & Tile Industry News

Caesarstone launches social media contests at "Kitchen of the Year" in NYC

New York, NY -- Caesarstone USA, Inc. will be at this year's "Kitchen of the Year" (KOTY) presented by House Beautiful Magazine. The event will take place from July 16 to 20, 2012 at Rockefeller Center in New York City. Caesarstone USA, Inc. will be showcasing its newest line of the high-end quartz surface, "Supremo." This is an opportunity for industry insiders, editors and journalists to learn more about the latest trends in quartz textures and colors.

During KOTY, Caesarstone USA, Inc. will also launch its nationwide consumer focused social media contests on July 16th in association with The Interior Collective and the Supremo Collection. HGTV's Kitchen Cousins, Anthony Carrino and John Colaneri, will be on-site at Rockefeller Center, live tweeting and supporting these initiatives.

KOTY with House Beautiful and Caesarstone USA, Inc. is an ongoing partnership and tradition.

"Kitchen of the Year" Contest Details:

Beginning on Monday, July 16, 2012 through August 10, 2012, members of The Interior Collective will be able to submit a photo of their current kitchen and explain how they would change the room. Users will also state which Caesarstone color they would use in the remodel and why. After the submission period ends, a panel of judges, including HGTV's Kitchen Cousins will select one Grand Prize winner. The Grand Prize winner will receive a full set of Whirlpool White Ice Appliances (range/oven, refrigerator, microwave and dishwasher), $5,000 in Caesarstone slabs (includes fabrication and installation) and a design consultation with HGTV's Kitchen Cousins. This contest is open to everyone and not limited to attendees of Kitchen of the Year.

The "Supremo" Nationwide Scavenger Hunt Details:

Beginning July 16 through 20, 2012, while at KOTY in New York City, Caesarstone will tweet a photo of a Supremo slab each day, Monday through Friday, and will ask users to reply by tweeting a photo of something that is of a similar shade and aesthetic. Users throughout New York City and the rest of the U.S. will take photos of objects and places that remind them of Supremo's unique color and texture and tweet them to: @CaesarstoneUSA.

Caesarstone USA, Inc. will choose five of these submissions, create a mood board and post it on TheInteriorCollective.com. The five users that submitted these photos will win a prize. Users must log on or see site in Rockefeller Center to know if they've won.

Additionally, users that tweet a photo and show their tweet to a Caesarstone representative at KOTY will be allowed to enter a separate sweepstakes to win a prize. This contest is open to everyone and not limited to attendees of "Kitchen of the Year."