Now available on the Kindle, Laticrete is providing seven technical design manuals.

Now in its fourth generation, the Amazon Kindle enables its users to "shop for, download, browse, and read e-books, newspapers, magazines, blogs and other digital media via wireless networking." The device can be extremely helpful to those seeking technical information in a pinch, and is an ideal tool for progressive businesses which subscribe to "First Mover- Advantage (FMA)."

"We are firm believers in FMA," said Henry B. Rothberg, Laticrete Senior Vice President, Training, "We have recently developed seven eBook Technical Manuals, which are already available as apps via the Kindle online store. This makes having immediate access to key technical information from Laticrete not only incredibly easy, but also, lots of fun, as well," continued Rothberg. "We were the first company within our industry to take advantage of this opportunity. And not surprisingly, we are seeing that having our Technical Design Manuals available via Kindle proves to be extremely helpful to both existing customers and customers-to-be."