In a solid example of electronic consumer interaction, Artisan Group, a network of stone fabricators across North America, has, providing countertop customers with a simple online “request-a-quote” function that directs them to the nearest Artisan Group fabricator in North America. Artisan Group provides granite countertops with a comprehensive lifetime warranty, including workmanship, as well as Heritage Wood custom countertops and Kohler sinks and faucets.

“This function makes it easy for the consumer to connect with the country’s premier countertop fabricators and gives the ability to choose countertop options from the Artisan Stone Collection and Heritage Wood Collection online,” said Chad Seiders, Executive Director of Artisan Group. “Artisan Group fabricators will receive detailed information from the customer, giving them a solid understanding of the customer’s vision. The fabricator will then be able to provide an accurate price quote and offer the customer helpful ideas and suggestions. This way, they have a better idea of what their countertops will look like when they arrive at the showroom, improving the customer’s purchasing experience.”