StonExpo, the leading natural stone trade show in the U.S., and Marmomacc, the world’s largest trade fair in the stone and design sector based in Verona, Italy, announced a new strategic alliance and the rebranding of StonExpo to StonExpo/Marmomacc Americas.
“In the past three years, StonExpo has experienced 95% growth. Now, with the united strength of the StonExpo and Marmomacc brands, this event will be propelled into a global market. The combination of resources between Marmomacc and StonExpo will bring extraordinary value to the industry and participants of future events,” stated Galen Poss, President of Hanley Wood Exhibitions. “This is a big win for the North American stone community.”
StonExpo/Marmomacc Americas is expected to expand its position as the leading North American stone and technology event for fabricators, installers, builders and distributors. With the addition of Marmomacc’s influence and strength within the architecture and design segments, significant growth is anticipated in these key market segments, creating added value for all who exhibit and attend.
“We are excited about expanding the Marmomacc brand and increasing our exposure and visibility in North America,” said Flavio Piva, Market Director and Co-Director General of Veronafiere, which operates Marmomacc. “Our previous endorsement agreements with StonExpo have proven successful and mutually beneficial, and we feel confident this new arrangement will only continue to strengthen both of these leading events.”
“This alliance between StonExpo and Marmomacc continues the growth and reputation of the leading stone trade show in the U.S., and we are particularly excited because of the close, ongoing relationship between Marmomacc and the Marble Institute of America - highlighted recently by Marmomacc’s agreement to sponsor a new Grande Pinnacle Award,” said Garis Distelhorst, Executive Vice President of the Marble Institute of America. “This new alliance and the rebranding of StonExpo completes a perfect circle in the stone industry.”
StonExpo/Marmomacc Americas is owned and produced by Hanley Wood Exhibitions and will be held October 15 to 18, 2008 at the Mandalay Bay Convention Center in Las Vegas, NV. Marmomacc is held annually in Verona, Italy, and its 43rd edition will be held October 2 to 5, 2008.
StonExpo/Marmomacc Americas’ official sponsors are the Marble Institute of America (MIA) and Natural Stone Council. The official endorsers are Milanez & Milaneze/Vitória Stone Fair and American Institute of Architects-Las Vegas.
For more information on StonExpo/Marmomacc Americas, call 866-550-6808 or visit www.StonExpo.com.