Change in leadership
â€œThe leadership change means customers have the comfort of continuity in the core values and the continuance of the 'customer first' philosophy of the founder,â€ said David A. Rothberg. â€œThey get the new ideas and fresh blood that insures a continued stream of the money-making innovative services, products, systems and marketing -- along with the latest ideas for improving the businesses and lives of Laticrete's worldwide base of installers, distributors and specifiers.â€
The company is still family-owned and directed. â€œFor customers, this means personal attention, real accountability, commitment to making their lives and businesses richer and focus on long-term relationships,â€ said Rothberg.