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Home » Authors » Anthony Milia

Articles by Anthony Milia

Enhancing AI Visibility for the Stone Business Chart

SEO Isn't Dead -- But AI Visibility Is Your New Competitive Edge

How stone fabricators and suppliers must adapt their digital strategies for the age of AI-powered search
Anthony Milia
Anthony Milia
June 2, 2025

While traditional SEO remains important for driving website traffic, AI Visibility is becoming essential for brand awareness and customer acquisition. 


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Fabrication Shop

The Unattainable Triangle: Why 'Fast, Cheap, Good' Is Killing Your Marketing

Anthony Milia
Anthony Milia
April 7, 2025

Leadership and marketing should find a balance to work hand in hand to build a successful fabrication business.


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Rocky Mountain Stone Showroom

Understanding Lead Sources to Increase Profits in a Fabrication Business

Anthony Milia
Anthony Milia
March 9, 2025

Learn ways how fabricators can audit lead sources for true business impact.


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Optimizing Call Tracking Diagram

Maximizing ROI: Why Call Tracking Is Essential for Stone Fabricators

Anthony Milia
Anthony Milia
February 3, 2025

Call tracking can assist fabricators in measuring crucial metrics and improving the customer experience.


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Marketing Chart

The Growing Marketing Divide in Stone Fabrication

An industry expert explains why 2025 is the year to double down
Anthony Milia
Anthony Milia
January 14, 2025

Find out why skill and a good marketing strategy are needed today to run a successful fabrication business.



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Limitations of Word-of-Mouth Chart

2025 Marketing Strategy: Why Stone Fabricators Must Move Beyond Word-of-Mouth

A shift in consumer research patterns presents an opportunity for fabricators to reinvest and modernize their marketing approach
Anthony Milia
Anthony Milia
December 6, 2024

After experiencing market challenges in 2023-2024, the stone fabrication industry shows promising signs of recovery. This recovery presents a crucial moment for fabricators to reinvest in marketing and modernize their approach.


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Events

June 25, 2026

North Carolina Stone Summit

You’ve probably heard a lot lately about how to calculate the profit for each job you produce. You likely have production benchmarks based on square footage since it’s the most common production metric in the industry. Come learn how focusing on these metrics can hurt your profitability and what to do about it.

July 16, 2026

Washington Stone Summit

Join us for "Taking Your Organization to the Next Level," a session dedicated to transforming your business practices. Discover strategies for setting clear agendas, encouraging participation, and driving actionable outcomes. Learn how to foster collaboration and communication, ensuring that every meeting enhances productivity and contributes to your business goals.

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Poll

Tariffs and Quartz Imports

If high tariffs are placed on U.S. quartz imports, how will this affect your business?
View Results Poll Archive

Products

Restoration & Maintenance Technical Module

Restoration & Maintenance Technical Module

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3 Reasons Why Quick Response Time Results in a Successful Fabrication Shop

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