Vadara Turns Focus to Global Expansion of Quartz Products
Photo courtesy of Vadara
LOS ANGELES, CA -- After years of establishing a track record in the U.S., Vadara has set sights on expanding into key international markets by capitalizing on its innovative designs, streamlined operations and keen insight into local customer preferences.
“In North America, Vadara has built a reputation for quality and innovation, and now is the ideal time to bring tailored solutions to diverse global markets," said Erik Butler, the Chief Operating Officer at US Surfaces, Vadara’s parent company. “With a focus on meeting unique tastes, budgets and lifestyles of our customers worldwide, Vadara is ready to expand its footprint and continue its growth internationally.”
Vadara’s global expansion is to bring premium handcrafted quartz products, curated color palettes and a diverse range of pricing options to the United Kingdom (UK) and other countries.
“Vadara operates two state-of-the-art plants with 34 production lines to meet the growing global demand for our products effectively,” said Andrew Evans, vice president of global sales & marketing at LE Surfaces, Vadara’s manufacturing counterpart. “By producing our raw materials and maintaining the highest quality control standards, we ensure that we consistently deliver on the needs and expectations of our clients worldwide.”
After studying the competitive landscape in the UK, Vadara is confident in its ability to provide a highly differentiated product to the market with its handcrafted designs that are virtually indistinguishable from natural stone, allowing consumers to afford the look of marble and quartzite at a lower price point with the added benefit of durability and ease of maintenance.
Global expansion will remain a priority for Vadara, as they have chosen Australia for their subsequent international market activation. Vadara is also exploring further growth opportunities across Europe, Southeast Asia, South America and other high-potential regions.
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