Dallas, TX  – For the 5th consecutive year, Dal-Tile Corporation has served as a lead sponsor of the Women In Residential Construction’s (WIRC) annual conference. This gathering is attended by female building and renovation professionals from across the country, including builders, interior designers, architects, and contractors. The most recent WIRC event was held September 25-27 in Arizona.

Dal-Tile Salutes Women In Residential Construction

“Dal-Tile is always grateful for the opportunity to participate in such a meaningful and prestigious event, with this very special group of female professionals,” said Sue Dissinger, builder sales manager, Dal-Tile Corporation. “One of the neatest things about Dal-Tile’s sponsorship is showing our support and appreciation for the women in the construction industry. Women are amazing business people, great listeners, effective multi-taskers, and they typically don’t take business for granted — working hard to earn it. Women are a tremendous asset to the residential construction and renovation industry.”

The Dal-Tile Difference In Residential Construction & Renovation

“In addition to our unique support of WIRC, Dal-Tile consistently provides all residential construction and renovation players with the brands, service, and support they can rely on,” said Dan Butterfield, vice president of residential sales for Dal-Tile Corporation. “Overall, our fashion-forward designs, dependable quality, cutting-edge technology, innovation, sustainability, and strong price/value propositions continuously equip residential construction professionals for success in all of their projects.”

“There are several additional distinctions that put Dal-Tile ahead of the curve in the residential construction and renovation space,” added Butterfield. “Dal-Tile’s Builder Studio program, which is unique in the industry, delivers the largest selection of tile, natural stone, and countertops from our three powerhouse brands (Daltile, Marazzi, and American Olean) in one tiered system, based on the price of the tile. This program really simplifies things for residential construction professionals and equips them to meet all style and price point needs.”

“Another important advantage is that the majority of our tile is Made in the USA, so unlike many of our competitors who solely distribute imported products, we control the quality of the materials and production that goes into our products,” said Butterfield. “Our domestic production also enables fulfillment of the quick-turn demands that are unavoidable in the residential construction and renovation industry. To top it off, Dal-Tile’s national footprint and superior logistics are unmatched in the industry.”

“Also unique in the industry is our Dal-Tile team of builder specialists,” said Butterfield. “They are a key differentiator that helps our residential construction and renovation customers be more profitable. Our builder specialists are a valuable resource regarding product and industry knowledge, design expertise, and trends insights. Dal-Tile’s builder specialist team is a nationwide network of over 25 professionals, covering 100 of the key MSAs (market statistical areas) in the United States. Each specialist caters to the unique needs of their region.”

“As Dal-Tile builder specialists, we are a key resource for our residential construction and renovation professionals and essentially become ‘an extension’ of their business,” said Dissinger. “We are their experts. We know our Daltile, Marazzi, and American Olean product lines in depth; we know what is on trend and what will keep them competitive in their market. The residential construction and renovation industry is a very competitive field, so we are always bringing our customers new looks to keep their offerings fresh, and we create individualized programs to help them outshine their competition.”