From September 23rd to 27th, the group presents its new ceramic collections in the Florim Gallery in Fiorano Modenese and at Bologna Fiere. In the spotlight is the partnership with Rubelli and the resulting “i filati di rex” series.
The entire week will showcase the new surfaces devoted to architecture and design, with product stagings ranging from traditional applications (floors and walls) through to solutions designed for the interior design world. As always, the collections interpret the style and identity of the different Florim brands: Floor Gres, Rex, Casa dolce casa – Casamood, Cerim, CEDIT – Ceramiche d’Italia and FLORIM stone.
Florim’s Cersaie 2019 programme comprises five FLORIM DAYS and four FLORIM NIGHTS.
FLORIM DAYS | 23rd – 27th September
The Florim Gallery in Fiorano Modenese, open every day to customers and business partners from all over the world, is decked out in large slabs. The collections are presented in totally refurbished concept-spaces – each one devoted to a single Group brand.
The project Florim Magnum Oversize and FLORIM stone brand offers the widest range of ceramic slabs for all applications (with sizes ranging from 160x320 cm to 120x120 cm and including 120x240 cm and 120x280 cm as well as various thicknesses 6-12-20 mm). DOWNLOAD THE PRESS KIT OF THE NEW COLLECTIONS
New product developments on show include the partnership with a prestigious Italian company in the sector of textiles and upholstered furniture: Rubelli. This particular collab led to the collection “i filati di rex”, an innovative interpretation of the Venetian company’s most iconic decorative motifs on ceramic surfaces. Large slabs that look hand-woven by the skilled fingers of master weavers become a new expression of Italian-made beauty and design. DOWNLOAD THE PRESS KIT DEDICATED TO THE COLLECTION
Florim products will also be exhibited at the Trade Fair at Bologna Fiere (Hall 15 | Stand C1-D2) in a home-setting that highlights the versatility of the Magnum range, presented in a domestic dimension.
FLORIM NIGHTS | 23rd – 26th September
BE PART OF THE CHANGE: technology and beauty form the heart of four different evenings with a digital show that casts the visitor in a leading role, embarking on a new journey. A journey that starts where Florim technology comes to life and the latest innovations herald a major change. \
Details and times
FLORIM DAYS (23rd-27th Sept.) | 9am – 7pm
FLORIM NIGHTS (24th-27th Sept.) | 7pm - 11pm
BOLOGNA FIERE (Hall 15 | Stand C1-D2) | 9am – 7pm (23rd-26th Sept.) and 9am – 6pm (27th Sept.)