Currently, the biggest section of the show, ceramic tiles, is 91% full, and given the growing interest and the volume of requests for information received from manufacturers, the organizers anticipate that the space allocated to this segment of industry will be completely sold out within a few weeks. The majority of bookings have come from leading Spanish manufacturers, although Cevisama continues be increasingly attractive to foreign -- especially Italian -- companies.

As for the Spanish frits, glazes and colors for ceramic tile manufacturing sector is concerned, which is a world leader in terms of research, development and innovation, and a key part of the showcase, occupation currently stands at 85% of the expected level of bookings.

Bathroom furnishing manufacturers have booked more than 66% of the space available to them. This percentage is in line with the pattern of recent years.

Compared with the same dates in 2018 -- a comparable year because the machinery sector features at Cevisama only every other year -- the figures are much better in terms of both occupancy and exhibitor numbers. More specifically, sales, which started in May, are 12% ahead of where they were in July two years ago.

Cevisama has once again forecast growth and all the indications are that the objectives for 2020 will be achieved. The international tradeshow will as a result occupy a total of 11 halls at Feria Valencia. This year, Hall 7 will accommodate the offering of machinery for the manufacturing of ceramic tiles.

Committed to the contract sector

The other 10 halls will house the rest of the sectors included at the fair. Hall 6, designated the “Design Hall,” is set to be a major draw for visitors and, for the second year running, will be an unmissable attraction for architects and interior designers from all over the world. The hall was a huge success last year when it was first introduced and its return marks Cevisama’s commitment to promoting the contract channel and reflecting the ongoing developments in ceramic materials and their many applications in this area.

Hall 6 enjoys a unique location at the heart of the fair and will be given a special styling and its own entrance, by means of a special tile exhibit in Hall 6B.

Cevisama is also putting together a program of high-level lectures that will be part of the Architecture and Design Forum, and another set of activities that will come under the Cevisama Lab umbrella, adding value to the show and creating a richer visitor experience.

For Cevisama director, Carmen Álvarez, “the idea is that we continue to move forward in terms of the scope of the offering but also in terms of the quality of both the products on show and all the activities that complement the fair, because at the end of the day what we want is to add value for all our customers.”

Cevisama’s president, Manuel Rubert, highlighted the “excellent” sales figures and the fair’s sustained improvement over the last five years. “We will continue to add attractive features to Cevisama so that both retailers and specifiers consider it essential to visit,” he said. “This year, we are going to invest more effort than ever in promoting the fair so that the number and quality of visitors continue to rise.”