Laticrete Demonstrates New Products and Wins Major Industry Award at Coverings 2015
The CTDA Supplier of the Year is selected based on results of blind balloting by CTDA members who named their top suppliers and ranked them in terms of innovation, quality, service and other measures. Laticrete was judged to be the best among its peers and continues to develop innovative products that support distributors. Their products and systems were also featured prominently in projects that received major awards during Coverings 2015. These awards included the Coverings CID Grand Prize for Tile, the NTCA Five-Star Grand Prize for Residential Tile Installation and the NTCA Five-Star Grand Prize for Commercial Tile Installation.
The new Hydro Ban Barrier Free Shower System was unveiled at Coverings 2015 for the first time. This system specifies a combination of Laticrete products that provide a complete waterproof assembly for anyone looking to design and install a barrier-free shower. These shower systems have become increasingly popular due to their appealing aesthetics and ease of installation.
The recently launched PermaColor Select and Plasma grout products were well received at Coverings 2015.
PermaColor Select is the industry's first dispersible pigment grout solution with the largest, most consistent color range on the market. It is the first product to innovate the way grout is ordered, inventoried and sold – resulting in distributors and contractors running their businesses more efficiently and much more profitably.
Daily demonstrations of PermaColor Select were performed at the National Tile Contractors Association's installation stage. Additionally, the PermaColor Select mascot could be found engaging with conference attendees during the second and third day of the exhibition. All attendees who took a picture with the mascot and tagged that photo with #Laticretepcs on social media were entered into a random drawing for a power bank. There were six winners of this promotion.
Plasma is a revolutionary professional-grade grout that is ready to-use, saving time and providing for an ease of installation. Built on a new technology platform, Plasma is crack and stain resistant, and does not require sealing.