Stone World logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Stone World logo
  • NEWS
  • PRODUCTS
    • Machinery
    • Digital Technology
    • Tooling & Accessories
  • MATERIALS
    • Alternative Surfaces
    • Stone
    • Tile
    • Imports & Exports Data
  • FABRICATORS
    • Fabricator How-to
    • Fabricator Case Studies
    • Fabricator of the Year
  • A&D
    • Installation & Technical Tips
    • Outdoor Design
    • Interior Design
    • Hospitality | Commercial Design
    • Mosaics & Decorative Tile
    • Kitchen & Bath
    • Residential
    • Renovation | Restoration
  • MEDIA
    • Videos
    • Podcasts
    • EBOOK
  • EVENTS
    • STONE INDUSTRY EDUCATION
    • Industry Calendar
  • MORE
    • NEWSLETTERS
    • WOMEN SPOTLIGHT
    • MARKET RESEARCH
    • STONE WORLD STORE
  • DIRECTORY
    • TRADE ASSOCIATIONS
    • Stone Suppliers
    • GET LISTED
  • EMAG
    • eMagazines
    • Archives
    • Contact
    • Advertise
  • SIGN UP!
Stone & Tile Industry NewsStone & Tile Products

A premium offering

By Jennifer Richinelli
February 8, 2015
Last week I was in Brazil to attend the Vitoria Stone Fair/Marmomacc Latin America. This was my first time to Brazil, or South America, and it was a memorable and worthwhile experience. For starters, it gave me an excuse to leave the snow and frigid temperatures we are experiencing on the East Coast, but on a more serious note, it was a great learning experience.

As most of you know, many exotic and unique-looking stone types are quarried in Brazil. At the exhibition, many Brazilian exhibitors were displaying new stone introductions. White remains a "hot" color for countertops, so it was not surprising to see several new granites and quartzites in this shade.

In addition to attending the trade show, I had the opportunity to visit two factories. One is owned by the Italian company Antolini, and the other one is operated by Granito Zucchi -- a leading Brazilian stone producer. For both stone manufacturers, the U.S. market comprises more than 50% of their exports.

One thing was evident at both plants; a great deal of thought, planning and investment are put into each stone production process. Both companies specialize in exotic and high-end stone material. Each has devised its own system to ensure their customers receive top-quality products. From the moment a slab enters the factory until it is loaded in a container, great care is taken throughout the production process.

At Granito Zucchi, I learned the company collaborated with a leading machinery manufacturer to create a custom processing line for its exotic and specialty stones. Rather than using rollers, slabs are placed on benches, which keep them stable during the production process. With an investment such as this, it is obvious superior quality is important to the company.

Both factories I visited each have large warehouses lined with what seems like endless rows of slabs. Many were bundled and ready to be exported. Most of the stone producers I spoke with in Brazil said they have been busy since the beginning of 2015 with customers who have come to visit. These customers are U.S. fabricators and distributors who are looking for premium material they can purchase and offer to their customers, such as architects, designers and homeowners. From what I heard, it sounds like there should be a diverse range of stone available -- something to satisfy everyone's different tastes. It might be worth a trip to your local stone supplier to find out.

KEYWORDS: natural stone stone and tile trade shows Vitoria Stone Fair

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Jenniferrichinelli 200px

Launching her career with BNP Media in 1996, Jennifer Richinelli is the Editor-in-Chief of Stone World, a leading publication serving the global stone and tile industry. With a strong background in journalism and trade publishing, she oversees the magazine’s editorial direction, delivering in-depth coverage of industry trends, innovative technologies, architectural applications and breaking industry news.

Throughout her career, Jennifer has built a reputation for connecting industry professionals with valuable insights, highlighting the work of fabricators, designers, architects and other industry leaders. Known for her thoughtful editorial voice and commitment to quality content, Jennifer continues to play a vital role in shaping conversations within the stone industry while fostering a platform that celebrates craftsmanship, innovation and design excellence.

In 2010, the Spanish Ceramic Tile Manufacturers’ Association (ASCER) awarded Jennifer with the International Journalism Award for her extensive coverage of the Spanish tile industry. Additionally, she was the recipient of the 2026 Coverings Champions People’s Choice Award.

email: richinellij@bnpmedia.com | office: (201) 245-5204

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • shipping containers

    U.S. Countertop Materials Imports: April 2026

    U.S. imports of countertop materials totaled $302.7...
    Industry Insights
    By: Jason Kamery
  • customer doing research online

    3 Reasons Why Quick Response Time Results in a Successful Fabrication Shop

    Your fabrication shop can have the best website. The best...
    Fabricator How-to
    By: Anthony Milia
  • Silica

    Renewed National Attention Ignites Over Silicosis Epidemic

    A major investigative report published on March 12, 2026...
    Industry Insights
    By: Jason Kamery
Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Popular Stories

stone quarry

How Much Natural Stone Does the U.S. Actually Quarry?

AI Shop of the Future

AI and the Shop of the Future: How Fabrication Could Look by 2030

Jason

USTR Proposes 25% Tariff on Most Brazilian Goods, Sparing Quartzite but Not Granite, Marble and Slate

Fabricator Focus

From profiles to roundtable discussions, Q&As to best business practices, we're turning a focus on topics and challenges impacting fabricators.

AI Talk Is Everywhere -- Where Does a Countertop Fabricator Begin?

Fabricators Discuss Pros and Cons of Chip Repair

How to Grow a Countertop Fabrication Shop

Events

July 16, 2026

Washington Stone Summit

Join us for "Taking Your Organization to the Next Level," a session dedicated to transforming your business practices. Discover strategies for setting clear agendas, encouraging participation, and driving actionable outcomes. Learn how to foster collaboration and communication, ensuring that every meeting enhances productivity and contributes to your business goals.

September 17, 2026

New Jersey Stone Summit

Discover how leading stone companies use branding, marketing, and benchmarking to strengthen reputation and improve performance. Through real-world case studies, learn strategies that align customer expectations, reduce remakes, and drive measurable growth. Gain practical insights to differentiate your brand, enhance quality communication, and achieve consistent, data-driven success.

View All Submit An Event

Poll

Tariffs and Quartz Imports

If high tariffs are placed on U.S. quartz imports, how will this affect your business?
View Results Poll Archive

Products

Restoration & Maintenance Technical Module

Restoration & Maintenance Technical Module

See More Products
	
3 Reasons Why Quick Response Time Results in a Successful Fabrication Shop

Related Articles

  • KBIS 2026 logo

    KBIS Offering Premium All-Inclusive Registration Package

    See More
  • SW April 2024 Passport to Creativity Tour group photo

    A Submersion into the World of Spanish Tile: Part One

    See More
  • Entrance to Marmomac 2024

    Marmomac 2024 Set to Shine a Spotlight on Natural Stone

    See More

Related Products

See More Products
  • Premium Quarry Posters (set of 6)

  • image10.jpg

    Viewing Stones of North America A Contemporary Perspective

  • image12.jpg

    Cosmic Dance in Stone

See More Products

Related Directories

  • Marmo Meccanica NA

    Marmo Meccanica designs and builds edge polishers and straight belt polishers and bridge saws for marble, granite, natural and synthetic stone and ceramic materials. Its specialization in these two segments of machinery and the diversification of its products guarantee and offer technologically advanced machines, constantly updated and customizable.
×

Our Newsletters are a rock solid source of industry insights!

Stay in the know on the international stone and tile industry trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing