The new showroom features a large flat screen television where clients can view their granite slabs and see specifically how they will be cut to create their custom designs. Marco explained that he believes that technology such as this plays a crucial role in developing a "professional stone experience." To attract a high-end market, it is important to show customers that the company is using state-of-the-art technology and equipment to fabricate their products. "People are coming in who are living in these high-end homes," he said. "We want to show them our level of sophistication and dedication."

With its new open showroom space, Atlas Marble and Granite holds networking events throughout the year. "We have participated in several 'lunch and learns,'" said Duran. "It's a good way to attract architects and designers here. We are a CEU provider."

Additionally the company has hosted the National Kitchen and Bath Association Christmas party, and it is part of a quartet that shares hosting MIA events. "It's a forum between fabricators and distributors where they hash out issues," said Duran.

The reason I highlighted the steps Atlas Marble and Granite has taken to expand its shop is to illustrate how it just takes a plan and dedication to carry out a vision. Many fabricators I have spoken to throughout the year have noted how they had to branch out and not put all their eggs in one basket to weather out the storm. Atlas Marble and Granite did just that and they are experiencing positive results. Don't be afraid to take the chance because it can be well worth it.