HACKETTSTOWN, NJ--The National Kitchen & Bath Association (NKBA) has announced the launch of a new health insurance affinity program. As an added benefit of membership, the new program will offer an alternative for major medical insurance coverage for members, their employees and families. With health insurance becoming increasingly cost-prohibitive particularly for the small to mid-sized business owner, the program offered through JLBG Health will provide a wide variety of choices.

"The NKBA continues to increase the benefits of membership to ensure that there is always a solid return on investment to a member company of any size," explained Alan W. Zielinski, CKD, 2012 NKBA President. "The health insurance affinity program is a way for the association to capitalize on its numbers and provide real savings to the member."

Savings available through the program comes in the form of shrinking deductibles, healthy member discounts, optional free health savings accounts, wellness benefits, prescription drug benefits, worldwide coverage, dental insurance and vision insurance. The program also offers medical insurance ranging from HSA to PPO to traditional health plans that include extensive networks, with features subject to state availability.