Stone World logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Stone World logo
  • NEWS
  • PRODUCTS
    • Machinery
    • Digital Technology
    • Tooling & Accessories
  • MATERIALS
    • Alternative Surfaces
    • Stone
    • Tile
    • Imports & Exports Data
  • FABRICATORS
    • Fabricator How-to
    • Fabricator Case Studies
    • Fabricator of the Year
  • A&D
    • Installation & Technical Tips
    • Outdoor Design
    • Interior Design
    • Hospitality | Commercial Design
    • Mosaics & Decorative Tile
    • Kitchen & Bath
    • Residential
    • Renovation | Restoration
  • MEDIA
    • Videos
    • Podcasts
    • EBOOK
  • EVENTS
    • STONE INDUSTRY EDUCATION
    • Industry Calendar
  • MORE
    • NEWSLETTERS
    • WOMEN SPOTLIGHT
    • MARKET RESEARCH
    • STONE WORLD STORE
  • DIRECTORY
    • TRADE ASSOCIATIONS
    • Stone Suppliers
    • GET LISTED
  • EMAG
    • eMagazines
    • Archives
    • Contact
    • Advertise
  • SIGN UP!

Form follows technology

By Michael Reis
January 11, 2011

Last fall, I had the opportunity to accompany a group of architects from across the globe at an American Institute of Architects continuing education program in Verona, Italy. Held in conjunction with the Marmomacc trade/design fair, the event gives architects a first-hand look at the stone-production process -- from quarrying to fabrication to installation. This included a visit to a state-of-the-art stoneworking plant run by Ghirardi Marmi near Brescia, Italy, which was equipped with a range of the latest technology.

Ghirardi Marmi
Although I have been at large-scale stoneworking plants around the world, it is somewhat rare that I get the opportunity to tour these facilities in the company of established architects. It was particularly interesting to me to hear the ideas that these design professionals shared with one another as they examined the various machines in use at the plant. Equipment on hand included Computer Numerically Controlled (CNC) saws and routers as well as automated shaping machines and polishers, and the architects discussed specific design elements that could be achieved by using the various pieces of equipment. The imagination of these architects was also piqued as they viewed the finished pieces being prepared for shipment.


Also of note, Ghirardi Marmi's plant displayed a mock-up of an intricate stone panel design that was processed for renowned architect Mario Botta. The design professionals in attendance were so interested in the piece that they could not resist walking up to it to get a "feel" for the stonework, and they examined it from every angle. As a journalist, it made it tough to get a clean picture of the mock-up (I finally succeed, and the photo accompanies this article on the right), but the
enthusiasm of these architects was quite infectious.


As I chatted with these architects -- many of whom were quite accomplished -- it became clear that many of them had never seen a stoneworking plant such as the one we toured that day in Italy, and I wondered if their experience would result in an expansion of their stone usage. My guess is that it will on some level.
In any case, for those design professionals who do not have the opportunity to tour such facilities, it might still be interesting to keep abreast of what is possible in terms of stoneworking. At www.stoneworld.com read up on some of these large-scale stoneworking plants. A simple search on our site using the word "Verona" should give you plenty of options to "tour" the Italian stoneworking sector. The only thing missing will be the wine.

KEYWORDS: AIA Marmomacc quarrying stone fabrication

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • customer doing research online

    3 Reasons Why Quick Response Time Results in a Successful Fabrication Shop

    Your fabrication shop can have the best website. The best...
    Fabricator How-to
    By: Anthony Milia
  • Silica

    Renewed National Attention Ignites Over Silicosis Epidemic

    A major investigative report published on March 12, 2026...
    Industry Insights
    By: Jason Kamery
  • shipping containers

    U.S. Countertop Material Imports: February 2026

    U.S. countertop material imports collapsed in February...
    Stone
    By: Jason Kamery
Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Popular Stories

shipping containers

U.S. Countertop Material Imports: February 2026

Save Quartz Jobs Coalition Logo

ITC Moves Towards New Quartz Import Tariffs

cal osha

Cal/OSHA Standards Board to Vote May 21 on Engineered Stone Ban Petition

Fabricator Focus

From profiles to roundtable discussions, Q&As to best business practices, we're turning a focus on topics and challenges impacting fabricators.

AI Talk Is Everywhere -- Where Does a Countertop Fabricator Begin?

Fabricators Discuss Pros and Cons of Chip Repair

How to Grow a Countertop Fabrication Shop

Events

June 25, 2026

North Carolina Stone Summit

You’ve probably heard a lot lately about how to calculate the profit for each job you produce. You likely have production benchmarks based on square footage since it’s the most common production metric in the industry. Come learn how focusing on these metrics can hurt your profitability and what to do about it.

July 16, 2026

Washington Stone Summit

Join us for "Taking Your Organization to the Next Level," a session dedicated to transforming your business practices. Discover strategies for setting clear agendas, encouraging participation, and driving actionable outcomes. Learn how to foster collaboration and communication, ensuring that every meeting enhances productivity and contributes to your business goals.

View All Submit An Event

Poll

Tariffs and Quartz Imports

If high tariffs are placed on U.S. quartz imports, how will this affect your business?
View Results Poll Archive

Products

Restoration & Maintenance Technical Module

Restoration & Maintenance Technical Module

See More Products
	
3 Reasons Why Quick Response Time Results in a Successful Fabrication Shop

Related Articles

  • Form follows material

    See More
  • AIA and Hanley Wood form integrated media partnership

    See More
  • Modernizing an ancient art form

    See More
×

Our Newsletters are a rock solid source of industry insights!

Stay in the know on the international stone and tile industry trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing