BETHANY, CT - Laticrete, a global leader in the manufacturing of innovative systems for the installation of stone and tile, announced the promotion of Bob Duke to the position of Laticrete Technical Support and Training Specialist for the newly formed Laticrete Specialty Products Division (SPD). Duke joined Laticrete in the Texas Region in 2005, and has enjoyed great success in his previous positions throughout the territory.
In particular, Duke played an integral role in developing the materials and methods for the Laticrete MVIS™ specification for the direct adhered method of thin brick, manufactured and natural thin-stone masonry veneer installation. With 27 years of experience in the stone and tile industry, Duke now fills a National Senior Sales position and will work to seek out new opportunities for the Laticrete MVIS specification, as well as for additional product lines that fall under the Laticrete SPD. Duke will be invaluable for the new Laticrete SPD initiative, providing his technical knowledge and support to new distributors, installers and design professionals across the U.S.
Duke began his career at Laticrete as a Technical Sales Representative in the Texas Region, and since 2010 had been the Laticrete Assistant Regional Manager in the same territory. Ed Metcalf, Laticrete President, will continue to manage all Laticrete sales initiatives in North America.