DALLAS, TX -- Daltile recently launched custom-designed, digital look books onto its website, making picking the perfect tile even easier for consumers. As a marketing savvy brand, Daltile’s research has shown that most consumers begin their shopping journey seeking a particular “look.” The 10 newly launched Daltile look books put inspirational photography, style descriptions and interior design tips at shoppers’ fingertips, helping them easily peruse the brand’s tile via several different looks: wood, marble, stone, concrete, fabric, metallic and natural stone, as well as slabs, wall tile and mosaic tile. Key to the effectiveness of the digital look books’ presentation is their intentional high-style, fashion-driven, magazine-quality format.

“The design vision for our look books was to present our tile products not only in an easy-to-shop way, but also with the visual inspiration of a fashion magazine,” said Amber Leigh Martinson, senior director of marketing for Dal-Tile Corporation. “Tile is no longer just a utilitarian product used in home building and remodeling, but it is now an important interior design element that helps successfully bring an entire space’s design vision to life. That is why our look books present our products as true fashion inspiration.