“By providing curated assortments, Daltile’s Stylizer is also a big help to retailers and contractors,” added Thorn-Brooks.  “When customers can see what a final space will actually look like —  including floor, wall, mosaic and countertop components — they are more likely to want the ‘entire package’.  If customers can see it, they will want it.  This makes it much easier to upsell.”

How the Stylizer Works

Daltile’s high-resolution Stylizer provides design inspiration 24/7 via any cell phone, hand-held device, laptop or desktop computer.   This new digital tool allows the shopper to visualize products in one of two ways.  Consumers can upload an actual photo of a room in their own home and then “virtually-try-out” any of the brand’s tile, stone, mosaic or countertop products in their space.  The Stylizer will instantly populate the desired product into their chosen application in the photo such as a floor, wall or countertop.  As a second option, consumers may populate products into example room scenes provided by Daltile, such as a bedroom, kitchen, living room, mudroom, etc.   An additional feature is the ability to visually install the desired product into the photo vertically, horizontally or diagonally to achieve just the right look.

Exclusive to Daltile

Daltile’s Stylizer has exclusive rights to the enhanced feature of linking the visualizer to curated options; no other brand in the tile industry is able to offer this ability.  The brand is partnering with leading product visualizer vendor, Roomvo, to offer the robust Daltile Stylizer.

“The power of Daltile’s new Stylizer increases both the fun and efficiency of selecting the right products for a space.” concluded Thorn-Brooks.  “As with all of our digital and marketing efforts, our goal is to ensure retailers, contractors and end-consumers experience success with Daltile products.”