Stone Column

Optimism in Brazil

By Michael Reis
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This past February, I made my annual trip to Vitória, Brazil, for the Vitória Stone Fair, which takes place in the stone-rich state of Espírito Santo, where much of Brazil’s stone is quarried, processed and ultimately shipped to the U.S. And in the days leading up to the event, I took the opportunity to schedule visits with major stoneworking factories in the Vitória area, near the city and its shipping port, as well as the Cachoeiro region, which is closer to the quarries.
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Absolute zero?

By Michael Reis
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OK, so “absolute zero” is actually a scientific term unrelated to the business world. These past few months, I often feel like it is the level of business in today’s stone industry - or perhaps the latest closing figure for the stock market (as in “The Dow closed today at absolute zero.”)
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Emphasizing the Positives

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In the “Forum” section of this issue (page 106), I had the unfortunate task of recapping the distressing events surrounding the closure of Rock Tops, a Michigan firm with multiple operations in several states. Although it is bad news to hear of any event that leaves stoneworking professionals out of a job, the closure of Rock Tops is at once a “worst case scenario” and a cautionary tale.
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Fabricators Assess the Future

By Michael Reis
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Every year, Stone World’s parent company, BNP Media, conducts an in-depth survey among U.S. stone fabricators. This survey gauges their short-term and long-term market predictions and their capital outlay and purchasing plans for the future.
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Notes from StonExpo

By Michael Reis
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Last month, I made my annual trip to the StonExpo trade show in Las Vegas, NV. And while I don’t think that trade shows provide a tell-all barometer on the state of a particular industry, I was curious to gauge the feelings and concerns of those in attendance.
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A Field Trip Worth Taking

By Michael Reis
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Like many stone industry professionals today, I find myself facing difficult financial times for the first time in my career. Over the past 15-plus years, my professional day-to-day life has grown in unison with the growth of the stone industry, and this has been particularly evident in my robust travel schedule.
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What's lurking in our Industry?

By Alex Bachrach
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When I opened up my paper of choice, The New York Times, two weeks ago, I saw a headline in the Home Section entitled, “What’s Lurking in Your Countertop?” By now, we all probably know much of what happened as a result of this article. Subsequently, other major news outlets - including radio and network television - have picked up the story. On YouTube, videos appeared showing people holding a Geiger counter against a granite slab - dramatic scenes with jumping needles and lots of noise indicating that something is seriously awry. Stone distributors and fabricators started receiving way too many calls from concerned homeowners - some hysterical; some reasonable but worried.

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Walking the line

By Michael Reis
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With American stone industry companies fighting harder than ever before to turn a profit, we are seeing a number of approaches to offsetting the decline in sales these days. Some firms are lowering prices in an attempt to draw more business - although this seems rare among established stone fabricators. Other have changed their target client base, and they are aggressively going after new markets in an attempt to regain some lost business (i.e. remodeling work rather than new construction). Unfortunately, though, no matter what sales and marketing strategy is in place, the majority of U.S. stone fabrication shops will not do the same volume of business that they did a year ago (or even two years ago).
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Supporting the truth about granite

By Michael Reis
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For those of you who don’t already know, the “scare tactics” regarding granite and radon are out there once again. Basically, it’s the same old re-run from years ago: “Are granite countertops killing innocent families? We don’t know, but we’re looking into it. In the meantime, why don’t you try this alternative material?”
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Brazil digs in

By Michael Reis
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Ever since the Vitória Stone Fair began taking place in the stoneworking region of Vitória, Brazil, in 2002, the show’s growth and energy has mirrored the explosive growth of Brazil’s stone industry. This past edition, however, took place at a time when the nation’s industry is facing its first real challenges since becoming a major player in the international stone industry. Because Brazil relies heavily on the U.S. as an importer of its finished stone products - particularly granite slabs - the downturn in the U.S. housing market has had a noticeable impact on the Brazilian stone industry.
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Multimedia

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The Stone Fashion Show at Marmomacc in Verona

As usual, stone suppliers from Italy and around the world relied on the Marmomacc fair to showcase some of the latest stone materials to the international marketplace. The following is a look at just some of the stone materials on display in Verona.

Stone World Magazine

Stone World September 2014 cover

2014 September

In this issue of Stone World, we have a Report from Europe, which includes a series of articles about the quarries and stone processing operations that SW editor Jennifer Adams visited as part of the Marmomacc Stone Academy.

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Contemporary Stone & Tile Design Magazine

CSTD Fall 2014 cover

2014 Fall

In this issue of Contemporary Stone & Tile Design, we take a look at the latest developments in TPT, with a feature article and you can read more comments from Waldrep on this subject as well as other industry professionals.

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How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

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Stone Guide

2014 Stone World Stone Guide

The directory for Stone, Equipment and Supplies - the single information resource readers turn to.

Stone Industry Education

stone industry educationStone Industry Education is sponsored by Stone World Magazine and Marble Institute of America. The SIE events will help you: strengthen your skills, build your business, and  increase profit in your shop.  Check out stoneindustryeducation.com to register for upcoming fabricator and installer seminars.

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