New Product: Cosentino

April 1, 2005
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Cosentino, a leading producer and distributor of natural quartz surfacing in the world, continues its innovative tradition by introducing Silestone[r] with built-in Microban[r] antimicrobial product protection. As seen in the first ever Super Bowl ad for a countertop surface, Silestone is the first and only natural quartz surfacing with the inclusion of Microban protection, a proven deterrent to the growth of bacteria that can cause stains, odors and product deterioration, according to the manufacturer.

“By introducing Silestone with Micro-ban protection to more than 80 million viewers in the first ever Super Bowl ad for countertops, we are proving once again our commitment to innovation and our ability to think outside the box,” said Mike Heylmun, vice president of sales for Cosentino, USA.

“Silestone with Microban protection will allow us to provide consumer and commercial countertop users with a unique level of product protection not available anywhere else in the countertop market. Silestone with Microban protection will be available in selected colors in the summer of 2005.”

Under certain conditions, microbes

on an untreated surface can double every 20 minutes. However, Silestone natural quartz countertops with built-in Micro-ban protection penetrate the cell wall of organisms and inhibit their growth and reproduction. Unlike surface applied coatings, Silestone incorporates Microban protection into the molecular structure of the product during the manufacturing process so it will not wash off or wear away, according to Cosentino.

Silestone natural quartz countertops with Microban protection inhibit the growth of common bacteria that cause stains, odors and product degradation. Providing continuous microbe protection, Silestone natural quartz countertops with Microban technology are easier to clean and stay cleaner between cleanings for the lifetime of the product, reports the manufacturer. Microban protection is not designed to protect users against food borne illness or to replace the need for normal cleaning.

Circle No. 284

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