Stone World logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Stone World logo
  • NEWS
  • PRODUCTS
    • Machinery
    • Digital Technology
    • Tooling & Accessories
  • MATERIALS
    • Alternative Surfaces
    • Stone
    • Tile
    • Imports & Exports Data
  • FABRICATORS
    • Fabricator How-to
    • Fabricator Case Studies
    • Fabricator of the Year
  • A&D
    • Installation & Technical Tips
    • Outdoor Design
    • Interior Design
    • Hospitality | Commercial Design
    • Mosaics & Decorative Tile
    • Kitchen & Bath
    • Residential
    • Renovation | Restoration
  • MEDIA
    • Videos
    • Podcasts
    • EBOOK
  • EVENTS
    • STONE INDUSTRY EDUCATION
    • Industry Calendar
  • MORE
    • NEWSLETTERS
    • WOMEN SPOTLIGHT
    • MARKET RESEARCH
    • STONE WORLD STORE
  • DIRECTORY
    • TRADE ASSOCIATIONS
    • Stone Suppliers
    • GET LISTED
  • EMAG
    • eMagazines
    • Archives
    • Contact
    • Advertise
  • SIGN UP!

American Olean Launches New Stone Look Tile

Primstone American Olean.jpg
February 2, 2023

DALLAS, TX -- American Olean announces the launch of new tile collections coming in the Spring 2023.  

“The products launching in Spring 2023, exemplify AO’s focus on providing fashion-based tile design.  All of these new products are also proudly Made In The USA — very appropriate as AO is currently celebrating its 100th Anniversary as the ‘original American brand’ of tile”, said Shelly Halbert, director of product design for Dal-Tile LLC, parent company of American Olean (AO).  As part of the launch, AO introduces the new Primstone Collection.  A versatile staple, this stone look tile creates a cohesive design solution for your project. Capturing cool and warm tones, Primstone is patterned after the Lucca limestones found in the Tuscany region of Italy and its subtle movement provides the perfect backdrop for any space. This porcelain tile comes in two essential neutral colors with a matte finish. 

“A blend of form, function, and clean design with the inclusion of natural elements,” said Halbert.  “Primstone resembles a modern limestone, suitable for various design styles.”

This article was originally posted on www.tile-magazine.com.
KEYWORDS: american olean porcelain tile collections

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • customer doing research online

    3 Reasons Why Quick Response Time Results in a Successful Fabrication Shop

    Your fabrication shop can have the best website. The best...
    Fabricator How-to
    By: Anthony Milia
  • Silica

    Renewed National Attention Ignites Over Silicosis Epidemic

    A major investigative report published on March 12, 2026...
    Industry Insights
    By: Jason Kamery
  • shipping containers

    U.S. Countertop Material Imports: February 2026

    U.S. countertop material imports collapsed in February...
    Stone
    By: Jason Kamery
Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Popular Stories

shipping containers

U.S. Countertop Material Imports: February 2026

Save Quartz Jobs Coalition Logo

ITC Moves Towards New Quartz Import Tariffs

cal osha

Cal/OSHA Standards Board to Vote May 21 on Engineered Stone Ban Petition

Fabricator Focus

From profiles to roundtable discussions, Q&As to best business practices, we're turning a focus on topics and challenges impacting fabricators.

AI Talk Is Everywhere -- Where Does a Countertop Fabricator Begin?

Fabricators Discuss Pros and Cons of Chip Repair

How to Grow a Countertop Fabrication Shop

Events

June 25, 2026

North Carolina Stone Summit

You’ve probably heard a lot lately about how to calculate the profit for each job you produce. You likely have production benchmarks based on square footage since it’s the most common production metric in the industry. Come learn how focusing on these metrics can hurt your profitability and what to do about it.

July 16, 2026

Washington Stone Summit

Join us for "Taking Your Organization to the Next Level," a session dedicated to transforming your business practices. Discover strategies for setting clear agendas, encouraging participation, and driving actionable outcomes. Learn how to foster collaboration and communication, ensuring that every meeting enhances productivity and contributes to your business goals.

View All Submit An Event

Poll

Tariffs and Quartz Imports

If high tariffs are placed on U.S. quartz imports, how will this affect your business?
View Results Poll Archive

Products

Restoration & Maintenance Technical Module

Restoration & Maintenance Technical Module

See More Products
	
3 Reasons Why Quick Response Time Results in a Successful Fabrication Shop

Related Articles

  • cc

    American Olean Launches New Clay Canvas Collection

    See More
  • ameri

    American Olean Launches New Mythique Marble

    See More
  • main

    American Olean Launches New Summer Collections

    See More

Events

View AllSubmit An Event
  • September 17, 2026

    New Jersey Stone Summit

    Discover how leading stone companies use branding, marketing, and benchmarking to strengthen reputation and improve performance. Through real-world case studies, learn strategies that align customer expectations, reduce remakes, and drive measurable growth. Gain practical insights to differentiate your brand, enhance quality communication, and achieve consistent, data-driven success.
View AllSubmit An Event
×

Our Newsletters are a rock solid source of industry insights!

Stay in the know on the international stone and tile industry trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing