< Los Angeles, CA -- Caesarstone, a leading manufacturer of premium quartz surfaces, unveiled its latest installation at Milan's Fuori Salone 2015. Movements, an interactive installation by London based designer Philippe Malouin, was on view at the grand palace Palazzo Serbelloni, from April 14th to April 18th.
Movements was a two-part installation which examined the unexpected use of Caesarstone surface material and process-based design; experimenting with the inherent characteristics unique to the material and exploring the distinctive designs and textures in the Caesarstone collection. The Palazzo's grand hall housed an interactive installation made out of an 8-piece swing-set created from the new 2015 surface designs.
|The exhibit at Milan's Fuori Salone 2015.|
"For me the starting point was the exploration of the material, as we tend to start most projects. We focused on spending time in the workshop, except this was not an ordinary workshop, but a fully equipped solid surface transformation facility. Caesarstone is an extremely versatile material that is easy to predict and work with, and it offers a variety of colors and finishes," said Malouin. "I experimented with a series of techniques and applications ranging from the mundane to the more experimental."
The installation juxtaposed the splendor of Palazzo Serbelloni with a minimalist, monolithic language investigated by the designer. Typically associated with carefree, childish activity, the swings were here removed from their original playground surroundings and relocated to a historical environment and context. The swings brought an out-of-context element into play and invited visitors to interact with the material and the installation.
The adjacent room hosted a handmade group of planters that documented Malouin's process of experimentation with Caesarstone's surface material and technique. Modern and geometric in their design, the collection explores a very different range of techniques, such as traditional inlay and marquetry, as well as the material's versatility and the wide variety of colors in the Caesarstone collection, including the new 2015 color designs.
"For our third large-scale presentation in Milan, we were interested in delving into Malouin's unique approach to product design, so that the qualities unique to Caesarstone material, such as strength and flexibility, are explored in a thoroughly new way," said Eli Feiglin, VP of Marketing at Caesarstone.