Stone World logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Stone World logo
  • NEWS
  • PRODUCTS
    • Machinery
    • Digital Technology
    • Tooling & Accessories
  • MATERIALS
    • Alternative Surfaces
    • Stone
    • Tile
    • Imports & Exports Data
  • FABRICATORS
    • Fabricator How-to
    • Fabricator Case Studies
    • Fabricator of the Year
  • A&D
    • Installation & Technical Tips
    • Outdoor Design
    • Interior Design
    • Hospitality | Commercial Design
    • Mosaics & Decorative Tile
    • Kitchen & Bath
    • Residential
    • Renovation | Restoration
  • MEDIA
    • Videos
    • Podcasts
    • EBOOK
  • EVENTS
    • STONE INDUSTRY EDUCATION
    • Industry Calendar
  • MORE
    • NEWSLETTERS
    • WOMEN SPOTLIGHT
    • MARKET RESEARCH
    • STONE WORLD STORE
  • DIRECTORY
    • TRADE ASSOCIATIONS
    • Stone Suppliers
    • GET LISTED
  • EMAG
    • eMagazines
    • Archives
    • Contact
    • Advertise
  • SIGN UP!
Stone & Tile Industry NewsStone & Tile Products

Daring to be different

By Jennifer Richinelli
February 19, 2013
I just returned from Spain, where Tile of Spain was gracious enough to invite me as part of its VIP trip to visit Cevisama, the annual ceramic tile exhibition held in Valencia, Spain. In addition to other editors like me, the trip also included three architects and a designer who were winners of Tile of Spain's "Passport to Creativity" contest. The idea of the competition is to choose members from the design community who express a passion to learn and introduce them to the benefits of using Spanish tile in their designs.

I have been fortunate to be hosted by Tile of Spain on this trip several times in the past, and I have to say, it never disappoints. Not only is the trip well organized, but the association also goes to great lengths to showcase the best Spain has to offer -- from its architecture to many of its impressive ceramic tile factories to its fine cuisine.

This year, the trip kicked off in Barcelona, where the influence of Gaudi is noticeable throughout the city. On our first day, we visited Park Güell. Located in the upper part of Barcelona, the park offers breathtaking views of the city and is filled with the colorful whimsies of Gaudi. An attention-grabber for certain is the dragon fountain staircase at the entrance to the park -- clad in vibrant shades of colored mosaics. These mosaics also adorn a series of curved benches in the park's terraced area.

The technique that Gaudi used to achieve the broken mosaics which he so often used in his designs is referred to as trencadis. Our guide, who had been a local architect for many years, explained that Gaudi was considered crazy by many for his unconventional approach to design. For some, it was inconceivable why he would take perfectly good ceramic tile and shatter it into pieces. Not being swayed by opinion, Gaudi obviously proved his critics wrong with his magical creations that are visited by thousands from around the world.

Another stop our group made in Barcelona was to the studio of Ceramica Cumella, owned by ceramist Toni Cumella. With a team of 10 employees, the mission of Ceramica Cumella is to work with architects to develop their ideas into unique three-dimensional pieces for architectural projects.

"Our philosophy is that ceramics have their own personality," Cumella explained to our group. "The studio exists to work with architects and provide a solution."

Ceramica Cumella has worked with many renowned architects, including Renzo Piano, and the studio was involved with the restoration of Gaudi's Casa Batlló, with architect Josep Botey, and the restoration of Gaudi's Park Güell, with architects Elíes Torres & Martinez Lapena.

When touring the studio, the level of creativity is evident. There are many unique pieces that make you stop to wonder how they were achieved in ceramics.

After visiting both El Park Güell and Ceramica Cumella while in Barcelona, it left me considering the fact that thinking outside the box and going against conventional design can lead to unique and memorable work. If Gaudi had listened to his critics, he might not have the worldwide reputation that he has today. So it might just be worth it to go against the grain some time and dare to be different when designing your next project.

KEYWORDS: architectural stonework and design ceramic tile Cevisama Tile of Spain

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Jenniferrichinelli 200px

Launching her career with BNP Media in 1996, Jennifer Richinelli is the Editor-in-Chief of Stone World, a leading publication serving the global stone and tile industry. With a strong background in journalism and trade publishing, she oversees the magazine’s editorial direction, delivering in-depth coverage of industry trends, innovative technologies, architectural applications and breaking industry news.

Throughout her career, Jennifer has built a reputation for connecting industry professionals with valuable insights, highlighting the work of fabricators, designers, architects and other industry leaders. Known for her thoughtful editorial voice and commitment to quality content, Jennifer continues to play a vital role in shaping conversations within the stone industry while fostering a platform that celebrates craftsmanship, innovation and design excellence.

In 2010, the Spanish Ceramic Tile Manufacturers’ Association (ASCER) awarded Jennifer with the International Journalism Award for her extensive coverage of the Spanish tile industry. Additionally, she was the recipient of the 2026 Coverings Champions People’s Choice Award.

email: richinellij@bnpmedia.com | office: (201) 245-5204

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • customer doing research online

    3 Reasons Why Quick Response Time Results in a Successful Fabrication Shop

    Your fabrication shop can have the best website. The best...
    Fabricator How-to
    By: Anthony Milia
  • Silica

    Renewed National Attention Ignites Over Silicosis Epidemic

    A major investigative report published on March 12, 2026...
    Industry Insights
    By: Jason Kamery
  • shipping containers

    U.S. Countertop Material Imports: February 2026

    U.S. countertop material imports collapsed in February...
    Stone
    By: Jason Kamery
Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Popular Stories

shipping containers

U.S. Countertop Material Imports: February 2026

Save Quartz Jobs Coalition Logo

ITC Moves Towards New Quartz Import Tariffs

cal osha

Cal/OSHA Standards Board to Vote May 21 on Engineered Stone Ban Petition

Fabricator Focus

From profiles to roundtable discussions, Q&As to best business practices, we're turning a focus on topics and challenges impacting fabricators.

AI Talk Is Everywhere -- Where Does a Countertop Fabricator Begin?

Fabricators Discuss Pros and Cons of Chip Repair

How to Grow a Countertop Fabrication Shop

Events

June 25, 2026

North Carolina Stone Summit

You’ve probably heard a lot lately about how to calculate the profit for each job you produce. You likely have production benchmarks based on square footage since it’s the most common production metric in the industry. Come learn how focusing on these metrics can hurt your profitability and what to do about it.

July 16, 2026

Washington Stone Summit

Join us for "Taking Your Organization to the Next Level," a session dedicated to transforming your business practices. Discover strategies for setting clear agendas, encouraging participation, and driving actionable outcomes. Learn how to foster collaboration and communication, ensuring that every meeting enhances productivity and contributes to your business goals.

View All Submit An Event

Poll

Tariffs and Quartz Imports

If high tariffs are placed on U.S. quartz imports, how will this affect your business?
View Results Poll Archive

Products

Restoration & Maintenance Technical Module

Restoration & Maintenance Technical Module

See More Products
	
3 Reasons Why Quick Response Time Results in a Successful Fabrication Shop

Related Articles

  • American Floor Coverings Facility

    SFA Connecticut Workshop to Showcase Innovation in Fabrication

    See More
  • Park Industries FABX 2026 Group Photo

    Fabricators Gain Practical Takeaways to Apply at Their Shops

    See More
  • A group of fabricators at Stone Industry Education Event at MSI's facility in Maple Grove, MN

    Minnesota Stone Summit Provided A Voice for Fabricators

    See More
×

Our Newsletters are a rock solid source of industry insights!

Stay in the know on the international stone and tile industry trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing