CSTD News / Contemporary Stone & Tile Design Magazine

Tile of Spain presents a new global message: "Yes, We choose Spanish ceramic"

April 19, 2010
/ Print / Reprints /
ShareMore
/ Text Size+

VALENCIA, SPAIN -- Coverings 2010 will serve as the debut venue in the U.S. for Tile of Spain's new global marketing campaign, an aggressive platform with the message: "Yes, We choose Spanish ceramic."

"It's a strong statement," said David Portales, Promotions Director for ASCER. "But, we're confident that Spanish tile is the ceramic of choice because of our manufacturers' modern designs, boundless creativity, constant technological strides and firm commitment to the environment. In those regards, we feel this campaign says it all."

Officially unveiled at Cevisama in February, the campaign will be showcased in all Tile of Spain collateral materials, premiums and booth design at Coverings and other 2010 events. Also prevalent in print and digital advertising, the campaign is supported by four ads that will run in multiple trade and B2B publications over the course of the year. Each ad touts a different industry focus of the Spanish sector. "Not Only Design," "It's Time for Innovation," "All Power to Technology" and "Now . . . Ecology." The headline is then answered with the definitive statement "Yes, We choose Spanish ceramic."

The look of the campaign juxtaposes strong messaging with bold graphic treatments and the use of a striking magenta. While subtly paying homage to Spain's cultural heritage, the campaign emphasizes Spain's leadership role and irrefutable place at the cutting edge of ceramic tile design and innovation.

 

Embracing a digital platform

In an effort to make product information and images more accessible to the U.S. press, Tile of Spain will soon launch a new digital pressroom. Journalists and other interested parties will find this online tool useful in gathering news and information about products, technology and events. A photo gallery will include an extensive range of images for interiors and exteriors, commercial and residential applications. A calendar will supply all pertinent details about upcoming events -- all in one easy-to-use online location.

 

Upcoming events in 2010

Exemplifying Spain's commitment and investment in the U.S. market, there will be multiple opportunities for the A&D community and press to see Spanish ceramic up close and personal. Upcoming events include:

 

·         Porcelanosa Miami Showroom Grand Reopening on April 20, 2010 from 6 to 8 p.m. Location: 8700 N.W. 13th Terrace, Miami, FL. Spanish celebrity journalist Isabel Preysler will be present to commemorate the event.

 

·         Hastings Tile & Bath/Inalco CEU Program on April 21, 2010 from 12 to 5:30 p.m. Location: Architects & Designers Building, 150 East 58th Street, 10th Floor, New York, NY. Two sessions led by Patti Fasan, CTC will focus on specification and design. Lunch will be served after the noon event. Spanish tapas and wine will be served in the evening. RSVP: Kevin@hastings30.com.

 

·         Coverings: The Ultimate Tile & Bath Show held from April 27 to 30, 2010. Location: Orange County Convention Center, Orlando, FL. Booth #1903. The Pavilion of Spain will include more than 30 Spanish tile manufacturers.

 

·         AIA National Convention held from June 10 to 12, 2010. Location: Miami Beach Convention Center, Hall A, Booth #571-671.

 

·         NeoCon held from June 14 to 16, 2010. Location: Chicago's Merchandise Mart, Booth #7-8086.

Did you enjoy this article? Click here to subscribe to Stone World 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

November 2013 Stone Products Gallery

Take a look at some of the latest stone industry products.

THE MAGAZINE

Stone World Magazine

April 2014 stone world cover

2014 April

In this month's issue of Stone World, check out an extensive preview of Coverings 2014, which will be celebrating its 25th anniversary in April. Also learn more about various types of limestone that were used to build private residences.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD_Spring2014_Cover.jpg

2014 Spring

This issue of Contemporary Stone & Tile Design includes our annual focus on Kitchen and Bath design

Table Of Contents Subscribe

Training Program

How formal is your training program for new employees?
View Results Poll Archive

The Stone World Store

How_To_Polish_&_Restore_Mar.gif
How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Italian Trade Commission Coverings exhibitor preview

Italian Trade Commission logo 2

The Italian Trade Commission is presenting a large group of the most innovative and internationally renowned Italian suppliers of dimensional natural stones. We hope your busy schedule will allow you to join us for a “genuine” espresso in booth N. 4045 and explore the exciting Italian natural stone resources offered by our exhibitors. Check out Italian stone producers exhibiting at Coverings 2014 here!

  

Stone Industry Education

stone industry educationStone Industry Education is sponsored by Stone World Magazine and Marble Institute of America. The SIE events will help you: strengthen your skills, build your business, and  increase profit in your shop.  Check out stoneindustryeducation.com to register for upcoming fabricator and installer seminars.

STAY CONNECTED

facebook logo Twitter  YouTube