Laticrete opens first fully-owned plant in China

August 1, 2008
/ Print / Reprints /
ShareMore
/ Text Size+
Pictured from left are Bill Qiu, Mr. Quansen Pu (town commissioner of Songjiang XinBang Town, Shanghai City), David Rothberg, Erno de Brujn, Al Canosa (Member of Board, Laticrete), and Ms. Yan Zhou (town mayor of Songjiang XinBang, Shanghai City)


SHANGHAI, CHINA - Laticrete International, Inc. recently celebrated the grand opening of its manufacturing plant in China at Songjiang, Shanghai. Laticrete (Shanghai) Building Material Co. Ltd is a wholly owned subsidiary of U.S.-based Laticrete International. The opening of the China facility represented another milestone in the firm’s 50-plus years of presence worldwide. David Rothberg, Chairman/CEO, Erno de Bruijn, President, International Division and a great number of Laticrete partners and employee representatives from more than 16 countries and regions attended this gala grand opening ceremony.

The building of the new production and research center in Songjiang, Shanghai, started in September 2007. The new plant is the first fully-owned Laticrete plant outside of the U.S., and has been designed and tailored to meet the stringent quality requirements of Laticrete plants worldwide. Its production line manufactures dry mortars, latex and epoxy products, which include tile and stone adhesives, grouts, latex additives, waterproofing, floor underlayments and EIFS systems serving Greater China.

Rothberg stated, “The increasing trend for thinner and lighter-weight buildings requires even more new and innovative ways to install tile and stone.”

According to Bill Qiu, General Manager of Laticrete (Shanghai) Building Material Co. Ltd, “The establishment of the Laticrete plant clearly indicates our company’s long-term commitment to China.”

It is expected that within the next decade, Laticrete China will exceed the firm’s U.S. market in overall sales volume.

“The secret of success for Laticrete has been and always will be in providing localized cutting-edge solutions for tile and stone installations,” added Erno de Bruijn. “Additionally, Laticrete is committed to training professional tile installers, contractors and industry personnel on the latest methods and materials for trouble free and secure installation of ceramic tile and stone in China. For this reason, we have built a large state-of-the-art training facility at our new Shanghai plant location.”

Did you enjoy this article? Click here to subscribe to Stone World 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

November 2013 Stone Products Gallery

Take a look at some of the latest stone industry products.

THE MAGAZINE

Stone World Magazine

April 2014 stone world cover

2014 April

In this month's issue of Stone World, check out an extensive preview of Coverings 2014, which will be celebrating its 25th anniversary in April. Also learn more about various types of limestone that were used to build private residences.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD_Spring2014_Cover.jpg

2014 Spring

This issue of Contemporary Stone & Tile Design includes our annual focus on Kitchen and Bath design

Table Of Contents Subscribe

Training Program

How formal is your training program for new employees?
View Results Poll Archive

The Stone World Store

How_To_Polish_&_Restore_Mar.gif
How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Italian Trade Commission Coverings exhibitor preview

Italian Trade Commission logo 2

The Italian Trade Commission is presenting a large group of the most innovative and internationally renowned Italian suppliers of dimensional natural stones. We hope your busy schedule will allow you to join us for a “genuine” espresso in booth N. 4045 and explore the exciting Italian natural stone resources offered by our exhibitors. Check out Italian stone producers exhibiting at Coverings 2014 here!

  

Stone Industry Education

stone industry educationStone Industry Education is sponsored by Stone World Magazine and Marble Institute of America. The SIE events will help you: strengthen your skills, build your business, and  increase profit in your shop.  Check out stoneindustryeducation.com to register for upcoming fabricator and installer seminars.

STAY CONNECTED

facebook logo Twitter  YouTube