VALENCIA, SPAIN – Roca, a wall and floor tile designer and manufacturer, was honored with second prize for “Best Interior Design Stand” at Cevisama, which took place from February 26 to March 1, 2024 in Valencia, Spain. The booth was designed by Summumstudio, who presented a new architectural concept, Synchrony.
The ephemeral architectural space plays a pivotal role in ordering and harmonizing the tile manufacturer’s range of products, providing a striking, inspirational, well-proportioned backdrop with a soothing, balanced appearance. Its internal distribution is based on three concepts: time, place and shape, contextualized through areas that offer visitors a key insight into the tile brand’s strategy. The space acts as a manifesto or a declaration of intent, where Roca redefines and reaffirms its identity, upholding its potential and expressing itself exactly as it is.