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Stone & Tile: Architecture Design & TrendsInterior DesignTile

Decocer Shares Its Mission to Provide Quality Tile to the North American Market

The Spanish tile producer offers quality and beauty with its lines of custom-made products

By Jennifer Richinelli
January 9, 2024

Decocer, a Spanish tile manufacturer based in Castellón, has been producing custom lines for more than 30 years. The company has a strong commitment to quality and sustainability. It continually works to increase its efficiency and reduce its environmental impact. In particular, Decocer’s specialty is small-sized tile, and it has been making a concentrated effort to export to the North American market for the past decade.


Tile Photo Gallery

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“Nowadays, more than 70% of our products go to the U.S.,” said Verónica Obrero, Decocer’s export manager. “Hopefully we continue that in the future.”

According to Obrero, the company uses premium materials to produce its tiles, and is very sensitive to its customers’ needs. “Our research team works every day to produce new textures, patterns and finishes that reflect the latest trends,” she said. “We work closely with architects, designers and other clients to understand their individual needs.”

Watch our video interview with Obrero above to learn more about Decocer.

KEYWORDS: custom tile design Spanish Tile tile manfuacturers tile production

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Jenniferrichinelli 200px

Launching her career with BNP Media in 1996, Jennifer Richinelli is the Editor-in-Chief of Stone World, a leading publication serving the global stone and tile industry. With a strong background in journalism and trade publishing, she oversees the magazine’s editorial direction, delivering in-depth coverage of industry trends, innovative technologies, architectural applications and breaking industry news.

Throughout her career, Jennifer has built a reputation for connecting industry professionals with valuable insights, highlighting the work of fabricators, designers, architects and other industry leaders. Known for her thoughtful editorial voice and commitment to quality content, Jennifer continues to play a vital role in shaping conversations within the stone industry while fostering a platform that celebrates craftsmanship, innovation and design excellence.

In 2010, the Spanish Ceramic Tile Manufacturers’ Association (ASCER) awarded Jennifer with the International Journalism Award for her extensive coverage of the Spanish tile industry. Additionally, she was the recipient of the 2026 Coverings Champions People’s Choice Award.

email: richinellij@bnpmedia.com | office: (201) 245-5204

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