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Industry InsightsStone & Tile Events

Column | Jennifer Richinelli

Stone Column: Are You Up for the Challenge?

By Jennifer Richinelli
SW 0423 Stone Column
June 12, 2023

I recently had a unique story brought to my attention. Celtic Marble & Granite of Murfreesboro, TN, was tasked with templating and installing what would become the longest permanent continuous bar – setting a new record for the Guinness World Records. The shop’s General Manager, Joe Upshaw, explained the owners of Humble Baron Bar approached Celtic Marble & Granite about the project and said their goal was to crush the old record, and in the end, they did by more than 100 feet.

“I told them I needed to see some drawings first to see what we were getting into,” said Upshaw. “I looked at it and thought it would be fun. It seemed like a challenge.”

The project was a collaboration between Celtic Marble & Granite; the supplier, Daltile; the shop that fabricated the quartz; and of course, the bar owners. You can read more details about the record-setting job here.

Would you be up for a challenge such as this? Through the years, I have met some fabricators who enjoy figuring out the difficult jobs. They have separated themselves from their competitors by being the shop that figures the puzzle out, so to speak. To take the project that others have turned down for one reason or another.

Also in this edition, we have a brief summary of the State of the Stone Industry presented by the Natural Stone Institute at Coverings. From labor shortages to supply chain issues, there are struggles fabricators are facing. Coming together as an industry to talk these issues out is one way to help combat them. There are also resources available and industry associations that can help.

As always, Stone World will continue to report on leading industry stories and events, and shine a spotlight on industry members and projects. We welcome your input, so don’t hesitate to share your story or work with us.

KEYWORDS: commercial design installation quartz fabrication restaurant templating

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Launching her career with BNP Media in 1996, Jennifer Richinelli is the Editor-in-Chief of Stone World, a leading publication serving the global stone and tile industry. With a strong background in journalism and trade publishing, she oversees the magazine’s editorial direction, delivering in-depth coverage of industry trends, innovative technologies, architectural applications and breaking industry news.

Throughout her career, Jennifer has built a reputation for connecting industry professionals with valuable insights, highlighting the work of fabricators, designers, architects and other industry leaders. Known for her thoughtful editorial voice and commitment to quality content, Jennifer continues to play a vital role in shaping conversations within the stone industry while fostering a platform that celebrates craftsmanship, innovation and design excellence.

In 2010, the Spanish Ceramic Tile Manufacturers’ Association (ASCER) awarded Jennifer with the International Journalism Award for her extensive coverage of the Spanish tile industry. Additionally, she was the recipient of the 2026 Coverings Champions People’s Choice Award.

email: richinellij@bnpmedia.com | office: (201) 245-5204

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