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Stone & Tile: Architecture Design & TrendsAlternative Surfaces

Alternative Surfaces

The Growing Demand for Quartz Surfacing and Porcelain Slabs

While natural stone is a beautiful material cherished by many, alternative products such as quartz and porcelain slabs are being employed for many residential and commercial applications

By Jennifer Richinelli
CSTD 0822 Alternative Surfaces Florim 01

Photo courtesy of Florim USA

CSTD 0822 Alternative Surfaces MSI 01

Photo courtesy of MSI

CSTD 0822 Alternative Surfaces Vadara 01

Photo courtesy of Vadara

CSTD 0822 Alternative Surfaces Florim 01
CSTD 0822 Alternative Surfaces MSI 01
CSTD 0822 Alternative Surfaces Vadara 01
August 9, 2022
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Image in modal.

Whether it is for its sleek appearance, durability or ease of maintenance, quartz surfacing continues to be a prime choice for today’s designs. Porcelain slabs are also rising in popularity, as they offer a consistent look and strength. Several industry professionals share their observations on the latest trends with these materials, as they pertain to design.

 

Ed Rogers, executive vice president, US Surfaces

CSTD 0822 Alternative Surfaces Vadara 02

Photo courtesy of Vadara

 

CSTD: Do you find that there is still a growing demand for quartz surfacing? If so, why do you think this is?

ER: Yes, absolutely. Quartz surfaces marry the best of beauty, strength and durability, making them a popular material choice for many designers. Homeowners also appreciate the ability to get the organic look of natural stone with less maintenance. In addition, quartz surfaces are scratch-, stain- and heat-resistant, providing peace of mind. The non-porous surface does not need to be sealed like granite and marble and is easy to clean -- making quartz a more hygienic option than many other surfacing materials, which is becoming an increasingly important consideration.

CSTD: What colors are trending when it comes to quartz surfaces?

ER" We are seeing lots of interest in bright white backgrounds along with neutrals, grays and gold veining. There are so many options to choose from, which provides significant design flexibility.

CSTD: In addition to countertops, what other applications is quartz used?

ER" Quartz surfacing is also a great choice for kitchen backsplashes, and in the bathroom, for vanities and backsplashes, shower surrounds and shower benches.

CSTD: What would you say are some benefits of quartz surfacing in regards to design?

ER" Quartz surfaces can be produced in a wide variety of colors and patterns – ranging from cool to warm tones and from simple clean-lined designs to more dramatic looks with dynamic movement. At Vadara, our artisans carefully craft each slab to incorporate intricate veining for a very organic aesthetic that is nearly indistinguishable from natural stone.

CSTD: How would you say your quartz products have evolved in the past few years?

ER" Our designers have gone deeper into nature to find inspiration for the patterns and colors of our products. The goal is to recreate the untamed, one-of-a-kind scenes found across the globe by “setting them into stone” so they can be enjoyed every day in our clients’ homes and businesses.

 

Rodolfo Panisi, CEO, Florim USA

CSTD 0822 Alternative Surfaces Florim 02

Photo courtesy of Florim USA

 

Our collection has grown to encompass a broader range of colors and designs, from subtle ethereal patterns to wide rigid veining that resonate with the design community and homeowners alike. Beyond providing beautiful, durable surfaces, our designs create a connection to the natural world, which our customers really appreciate.

CSTD: Do you find that there is a growing demand for porcelain slabs? If so, why do you think this is?

RP" Porcelain slabs have been available since 2012 and since then the market has been embracing the new large format in an incremental number of projects both commercially and residentially. When first introduced to the market, there was very little knowledge between the trade, especially from the contractor and installation side. Today, after 10 years of their first introduction, porcelain slabs are becoming the answer for high-end projects. Designers and end-users alike love the seamless and high-impact look porcelain slabs can give to their projects.

CSTD: What would you say are some benefits of porcelain slabs?

RP" At Florim USA we think the large porcelain slabs will be the future of our industry and we just introduced our first collection called JEM, a marble-inspired tile featuring options of subtle to very strong veining, a variety of color hues and availability in different sizes up to 48 x 110 inches along with a book-match option. The large-sized porcelain panels versatility can be used in bathrooms, kitchens, as backsplashes and even as a statement art piece, offering all the benefits of porcelain tiles but with a continuous look. Durability, ease of cleaning and timeless designs are some of the most obvious benefits. It is also a more sustainable choice in design, using less raw materials in the manufacturing process, and inherently, reducing the environmental impact during its application and use.

 

Sam Kim, MSI senior vice president, product

CSTD 0822 Alternative Surfaces MSI 02

Photo courtesy of MSI

 

CSTD: Do you find that there is still a growing demand for quartz surfacing and/or porcelain slabs? If so, why do you think this is?

SK" A recent survey by Houzz showed that 88% of consumers are looking for marble countertops, but increasingly turn to engineered surfaces when they research the maintenance-intense nature of natural stone, such as marble.

Quartz surfaces such as from MSI’s Q Quartz line allow the timeless look of classic marble while at the same time having much easier care and maintenance.

Porcelain slabs, such as MSI’s StileTM line, continue to gain popularity due to its ability to go indoor-outdoor seamlessly, unique ability to withstand direct-heat contact and unparalleled realism of design.

Both types of engineered surfaces are increasingly closing the gap in terms of realism and naturalism with natural stones. Q Quartz colors with MSI’s Proprietary LumaLuxetm and LumaLuxe Ultratm formulation have enhanced quartz marble looks to have superior whiteness, dramatic veining and increased translucency -- blurring the line between natural stone and quartz.

CSTD: What colors are trending when it comes to these products?

SK" Kitchen cabinets, hardware, lighting and paint companies are seeing a shift towards warmer finishes and engineered surfaces are shifting to match and complement this trend. Millennials feel like this is a new look and the Baby Boomer generation never loved the cold white and gray trend. They love their antiques and warm wood tones they have in their homes. Today’s trending kitchens have the white tops that everyone wants but the warmth that is welcomed!

CSTD: In addition to countertops, what other applications are these products being used?

SK" Quartz and porcelain slabs are probably the most versatile surface products in the market. We see them used on the countertop, wall and floor, and we see porcelain slabs being featured in landscape designs/poolscapes/water falls. Both products come in a variety of thicknesses and finishes, as well for versatility of installation and application.

CSTD: What would you say are some benefits of both quartz and porcelain slabs in regards to design?

SK" Quartz slabs offer a truly staggering array of diverse designs due to its adaptable manufacturing process -- from monochromatic colors to extremely complex “Calacatta Borghini” Italian marble designs. MSI Quartz surfaces feature “throughbody” color, allowing for a variety of edge finish possibilities.

In contrast to quartz slabs, which emulate and improvise on natural stone, porcelain slabs are capable of delivering picture-perfect designs through digital-print of actual natural stone.

KEYWORDS: alternative stone surfaces porcelain tile quartz fabrication

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Launching her career with BNP Media in 1996, Jennifer Richinelli is the Editor-in-Chief of Stone World, a leading publication serving the global stone and tile industry. With a strong background in journalism and trade publishing, she oversees the magazine’s editorial direction, delivering in-depth coverage of industry trends, innovative technologies, architectural applications and breaking industry news.

Throughout her career, Jennifer has built a reputation for connecting industry professionals with valuable insights, highlighting the work of fabricators, designers, architects and other industry leaders. Known for her thoughtful editorial voice and commitment to quality content, Jennifer continues to play a vital role in shaping conversations within the stone industry while fostering a platform that celebrates craftsmanship, innovation and design excellence.

In 2010, the Spanish Ceramic Tile Manufacturers’ Association (ASCER) awarded Jennifer with the International Journalism Award for her extensive coverage of the Spanish tile industry. Additionally, she was the recipient of the 2026 Coverings Champions People’s Choice Award.

email: richinellij@bnpmedia.com | office: (201) 245-5204

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