Urban Bonfire and Dekton by Cosentino Announce New Partnership for North America
As industry professionals and homeowners alike gear up for Spring remodeling season, Dekton® by Cosentino, the most innovative and resilient architectural surface on the market, and outdoor kitchen design and manufacturer Urban Bonfire proudly announce a new partnership commencing in 2019.
Conceptualized to inspire, as well as streamline the purchasing and implementation process, the alliance will unite the category leaders in Urban Bonfire’s 60+ dealer partner showrooms across the U.S. and Canada.
“Our vision for this partnership is to inspire and educate builders, designers and homeowners about the realm of possibility of the new ‘outdoor room’, offering the very best when it comes to beauty, functionality and durability,” says Urban Bonfire president and co-founder Ryan Bloom. “With our carefully curated selection of modules, accessories, colors and handles, Dekton is the perfect complement to complete the design experience. Its stunning hues–whether classic or bold–offer unparalleled resilience, which is paramount to delighting consumers.”
With over 95% of Urban Bonfire kitchens purchased also specified with Dekton countertops, both brands agreed an alliance felt like a natural fit and next step. Throughout the course of 2019, Urban Bonfire dealer partner showrooms will be updated with interactive outdoor kitchen displays showcasing the latest from Dekton, as well as sample towers, so that visitors can see its beauty and durability firsthand. Trade shows will also serve as key touchpoints, highlighting the brands’ synergies of materials, colors and aesthetics for outdoor living and entertainment spaces. The partnership was recently celebrated at the Kitchen & Bath Industry Show in Las Vegas and the AD Design Show in New York City, where Urban Bonfire received the IFDA “Best Kitchen” Award. Upcoming shows include Chicago’s Casual Market and the West Edge Design Fair in Santa Monica, Calif. Plans are also in the works for brands’ respective websites, putting inspiration and information just a click away.
“The consumer perception of outdoor living is rapidly evolving,” says Patty Dominguez, vice president of architecture and design sales for Cosentino North America. “It brings a demand for materials that look and feel like what we have indoors — all with the ability to beautifully endure the elements. Educating and streamlining the purchasing process has never been more important, and we’re delighted to start this new journey with our friends at Urban Bonfire.”
This May, the partnership will come to life at a new Urban Bonfire Outdoor Kitchen Design Boutique at Yale Appliance and Lighting in Boston. This first-of-its-kind “store in store” concept will tell a comprehensive outdoor design story, showcasing the latest from Urban Bonfire, Dekton by Cosentino and Hestan Grills. The program will later roll out across other industry-leading luxury appliance retailers like PIRCH, Snyder Diamond and ABT, among others.