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Industry Insights

Observations from the field

By Jennifer Richinelli
May 5, 2014
I just returned from Coverings, and while the show certainly kept me busy, I heard mixed reactions when speaking to those who exhibited. While some told me that business was good and they were happy with the number of visitors that came to their booths, others expressed disappointment in the lack of traffic that was on the show floor. And I would have to agree that at times, it seemed quiet in areas, but then again, you have to think about the size of the exhibition hall. I think it took time for people to make their way back to certain areas.Coverings 2014

In any event, I feel there was still an overall positive vibe from the industry. Most companies I have spoken with have reported that business is up. The ones that weren't happy with the number of visitors to their booth did say that the ones that did come were quality customers. They came with the intention to buy. One of the last stops I made was to a quartz manufacturer who was thrilled with the results of the show. He told me that he had gained a substantial amount of credible leads during the four-day event. In general, I noticed that the popularity of quartz continues to rise. We will actually be featuring a focus on quartz surfacing in the June print edition of Stone World. It seems that designers and consumers, alike, are using it more in both residential and commercial designs.

Another thing I took away from my conversations at Coverings is that customer service has become a top priority among many industry professionals -- both on the machinery and fabrication side. It seems that many Italian machine manufacturers are now placing an emphasis on having more technical support in the U.S. They understand that when machines are down, it is costing fabricators money. Many are looking to improve upon their response time and help fabricators solve their problems quickly. In turn, many fabricators are also focusing on customer service. The subject came up during the Fabricator Forum that was held during the show, as it often does at forums such as this. Many realize that word of mouth is one of the best ways to attract new business, so it is important to keep customers happy so they refer you to their friends and family as well as giving you repeat business.

One of the best parts about attending trade shows such as Coverings is the opportunity it provides for me to talk with many in the industry. I came back from Las Vegas with quite a few leads for new fabrication case studies as well as potential project articles and even some ideas for more technical reports. Your ideas are important to us here at Stone World. We welcome your thoughts and feedback.

KEYWORDS: stone exhibit stone fabrication stone industry

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Launching her career with BNP Media in 1996, Jennifer Richinelli is the Editor-in-Chief of Stone World, a leading publication serving the global stone and tile industry. With a strong background in journalism and trade publishing, she oversees the magazine’s editorial direction, delivering in-depth coverage of industry trends, innovative technologies, architectural applications and breaking industry news.

Throughout her career, Jennifer has built a reputation for connecting industry professionals with valuable insights, highlighting the work of fabricators, designers, architects and other industry leaders. Known for her thoughtful editorial voice and commitment to quality content, Jennifer continues to play a vital role in shaping conversations within the stone industry while fostering a platform that celebrates craftsmanship, innovation and design excellence.

In 2010, the Spanish Ceramic Tile Manufacturers’ Association (ASCER) awarded Jennifer with the International Journalism Award for her extensive coverage of the Spanish tile industry. Additionally, she was the recipient of the 2026 Coverings Champions People’s Choice Award.

email: richinellij@bnpmedia.com | office: (201) 245-5204

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