Dry-Treat has just launched a new generation impregnating sealer, called Meta Crème, to protect natural stone, tile, paving, brick, concrete and grout. It's in the form of a cream, as the name implies with many unique properties and benefits.

"We had two main goals in developing Meta-Crème," said Stuart Anderson, Dry-Treat managing director and chief chemical engineer. "Firstly, to create a product which would meet the environmental standards of the future. Second was to improve on our deep penetrating, permanent bonding technology."

Dry-Treat's specially engineered sealing molecules have an extremely small size to deeply penetrate even dense materials such as granite, and bond permanently by chemical reaction in the capillaries, becoming part of the molecular structure of the stone.

Meta Crème offers more than just stain protection. Meta Crème's deep, permanent, water and oil repellent barrier keeps water, carrying dissolved minerals and impurities, well away from the surface of the stone, protecting against other common forms of damage, including: Efflorescence, salt spalling, freeze-thaw cracking and other permanent forms of water damage.

Meta Crème is also easy to use -- for both do-it-yourself consumers and professionals. The non-drip, low-odor cream is applied with a standard foam rubber paint roller, left to impregnate, then any remaining excess product is easily polished off.

Professionals can also be trained as Accredited Applicators, who can offer Dry-Treat's unique written performance warranties -- 15 years in the case of Meta Crème.

Also of note, the product is available with Environmentally Friendly Packaging. The stand-up pouches have a much smaller "environmental footprint" than the rigid bottles they replace. Dry-Treat reports that 364,000 units of quart-sized stand-up pouches can be shipped in one truckload with 26 wooden pallets, as opposed to nine truckloads and 234 wooden pallets required for 364,000 standard quart-sized plastic bottles. According to Dry-Treat, this means nine times less effect on the earth than plastic bottles; nine times less warehouse space required; nine times less landfill space consumed and nine times less consumption of wood for pallets and paper for corrugate. Dealers, architects, installers, restorers and other building and surfacing professionals can contact Dry-Treat for a brief Meta Crème demonstration and presentation.