Laticrete announces promotions

BETHANY, CT - Laticrete International, Inc., a worldwide manufacturer of innovative systems for the installation of stone and ceramic tile, has promoted Nick Macrino to Architectural Group Manager. In his new position, Macrino will manage the Laticrete Architectural Group, reporting directly to the sales manager, North America, while overseeing the senior architectural specialists. Macrino will implement the goals of Laticrete to secure specifications on high-profile projects on a national basis plus interact with design professionals, architects and specification writers to secure proprietary specifications on both commercial and residential projects.

Macrino has been with Laticrete for two years, during which time he has successfully educated the architectural and design community on the benefits of the Laticrete System, securing and delivering proprietary project specifications.

Macrino has 26 years of professional sales and management experience in the ceramic tile industry, including direct sales to distributors, large commercial tile contractors, dealers and branch management.

Laticrete has also promoted Walt Stivers to the position of regional sales manager for the Indiana region. In his new role, Stivers will manage Laticrete sales efforts in Indiana, Illinois, Iowa, Kansas, Kentucky, Michigan, Minnesota, Mississippi, Nebraska, North and South Dakota, Ohio, western Pennsylvania and Wisconsin. Stivers will focus on expanding distribution points and market share for Laticrete, while working with his staff to help launch three new innovative products this year through contractor specific training and education.

Stivers joined Laticrete in 2005 as a technical sales representative in the Kansas City/St. Louis market and since that time has proven to be dedicated, determined and successful. Prior to joining the company, Stivers had worked as a manufacturer’s representative in the cement and concrete business since 1997.

Stivers graduated from Iowa State University and also served as LTjg. in the U.S. Navy aboard the USS Fort McHenry.