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Building a handcrafted stone business

By Jennifer Richinelli
April 1, 2005


Edgard Sargi, president of ImExWare in Henderson, NV, journeyed to Indonesia several years ago with a specific objective in mind. “I realized that they have nice marble, and also reasonable labor costs there,” he explained. “I went to get into something different then general construction, which I had been doing. I was a general contractor in Las Vegas.” And after observing local practices in Indonesia, Sargi returned to the U.S. with thoughts of launching a business to produce split-faced stone products.

“I noticed that for a lot of things, [Indonesians] rely on their hands -- to make furniture and other handcrafted things,” he said. “I went to a trade show there, and after I came back, I thought about the idea of doing split-faced stone, because I know how to do this kind of work.”

Once Sargi was convinced of his idea, he returned to Indonesia to begin hunting for a company to manufacture the products. “I went back to Indonesia, but couldn't find anybody that had the technique to do this kind of work and make it for me,” he said. “I waited about six months, and then went ahead and started my own factory.”

It was three years ago when Sargi set out on this mission. “I brought technicians from Europe, and spent six months building the factory and training people to split the stone,” he said. “While in Indonesia, I went around to all different islands and found quarries with different colors. We offer 18 colors in all.”

Sargi explained that he purchases materials from these quarries, and then fabricates the products at his facility, which sits on 5 acres. The factory is equipped with everything from hand tools to advanced machinery, according to Sargi. “We do split-face, bushhammered and polished stone finishes as well as mosaics and ledged stone, which is with 2-inch random length pieces set on mesh,” he said. “The bottom line is that we can fabricate anything the customer wants. Custom orders aren't a problem. We can do any size.”

The company, which began with 60 employees, has now grown to include 120. It outputs 10 containers a month, and markets its products to regions throughout the U.S. ImExWare maintains a showroom and warehouse in Henderson, NV, where it keeps a total of 60 containers in stock. The company offers interior and exterior products for both residential and commercial design.

“We are planning to go worldwide,” said Sargi. “We are setting up exclusive dealers for tile. We just signed a deal with Dal-Tile in San Francisco, and are looking for exclusive dealers all over the U.S.”

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Launching her career with BNP Media in 1996, Jennifer Richinelli is the Editor-in-Chief of Stone World, a leading publication serving the global stone and tile industry. With a strong background in journalism and trade publishing, she oversees the magazine’s editorial direction, delivering in-depth coverage of industry trends, innovative technologies, architectural applications and breaking industry news.

Throughout her career, Jennifer has built a reputation for connecting industry professionals with valuable insights, highlighting the work of fabricators, designers, architects and other industry leaders. Known for her thoughtful editorial voice and commitment to quality content, Jennifer continues to play a vital role in shaping conversations within the stone industry while fostering a platform that celebrates craftsmanship, innovation and design excellence.

In 2010, the Spanish Ceramic Tile Manufacturers’ Association (ASCER) awarded Jennifer with the International Journalism Award for her extensive coverage of the Spanish tile industry. Additionally, she was the recipient of the 2026 Coverings Champions People’s Choice Award.

email: richinellij@bnpmedia.com | office: (201) 245-5204

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