The new Chicago showroom is upscale French Provincial, with d¿r based on an 18th century house near San Remy, once the home of the Geslot and Voreux families of Flanders. The restoration of the original house was recently featured in several French publications and Veranda magazine. At the Denver showroom, rather than replicating a real home, the design is based on a typical Parisian limestone townhome of the mid-1800s and decorated for a doctor who might have lived there, with period antiques and memorabilia. The showroom is in one of Denver's own historic red brick buildings, which was once a fire station. Architectural services to rehabilitate the building and preserve the exterior look were provided by Fisher Associates Architects & Engineers.

The showroom inspirations are the work of Materials Marketing Creative Director Marty Fahey, who conceived the idea of recreating real homes to escape the more typical warehouse look often associated with tile and stone showrooms. "[The] showrooms allow the customer to walk through an environment which looks and feels more like a home," Fahey said. "It allows for a more relaxed selection process and a more fruitful one because our products are shown in context with beautiful furniture, paintings, and wall colors. Customers might hear music or the sound of a stone fountain. It's a radical departure from typical industry showrooms, which tend to have acres of products tacked to white painted walls and are often neutral and cold. In that kind of environment, it can be difficult for customers to feel inspired or understand how their selections might actually feel once they have made their purchase."

Materials Marketing now has nine showrooms in the west and central United States, and plans another in the Los Angeles area by spring.