Report from Brazil: A first-class source for high-end materials

Grein Brasil has built offices and a 3,500-square-meter storage hall in Serra, Brazil, near the Vitória Airport. In all, the company has 100,000 square meters of land at the site.


Currently, Grein Brasil stocks about 250 containers (18,000 square meters) of material.
Grein Brasil was founded in 2004 by Ivo Siviero and Michael Cramer, both shareholders and managing directors of Grein Italia in Affi, Verona, Italy. Both have more than 40 years of experience in all fields of the stone industry, ranging from the selection of stone to processing and distribution. Together with their fellow shareholders Heinz Petrasch and Gerd Bergmann, Siviero and Cramer bought 100,000 square meters of land in Serra, Brazil, close to the Vitória Airport, and the company is looking to set itself apart by offering new and unique slab materials.

“Right now, we have about 60 interesting materials in stock,” said Castro Moreira, managing director of Grein Brasil.






The company specializes in unique stones, such as Luise Blue,
So far, Grein Brasil has built offices and a storage hall measuring 3,500 square meters, which stocks about 250 containers (18,000 square meters) of material. “Right now, we have about 60 interesting materials in stock,” said Castro Moreira, the new managing director of Grein Brasil. Moreira, who speaks Italian and English as well as Portuguese, has two decades of experience in the stone industry, and his connections will help Grein Brasil increase its selection of materials even further in the future.


Snow Flake,

Thus far, Grein Brasil has utilized 50,000 square meters of the land, and the rest is covered by coffee plants and palm trees. A second building will be built within two to three years, and it will house eight gangsaws, according to Cramer.



and Flamengo Red.






Even the blond and golden stone varieties are unique in their patterning and coloration- such as Blond Amazonas,
Exports for Grein Brasil stand at 25 containers per month, and this total will reach 30 by the end of the year. The primary market is the U.S., which comprises 90% of Grein Brasil's exports. In speaking about the company philosophy, Cramer and Export Manager Patrick Domenis explained that Grein Brasil wants to specialize in high-end materials, and not the “commodity items” sold by many competitors. Unique and exotic materials include Luise Blue, Snow Flake and Flamengo Red. Even the blond and golden stone varieties - such as Blond Amazonas, Golden Aryton, Golden Stephany and Jordan Gold - are unique in their patterning and coloration.

Golden Aryton,






Golden Stephany,

During the recent Vitória Stone Fair, the Grein Group officially held the “Grand Opening” for its new branch. Business partners and clients from the U.S. and Canada joined in celebrating the inauguration of Grein Brasil, and the group also had a 1,600-square-foot exhibition booth at the fair itself.


and Jordan Gold.




Did you enjoy this article? Click here to subscribe to Stone World 

Column-picsmall

Michael Reis has been working for Stone World Magazine since 1993. In his role as Editor and Associate Publisher, he covers all aspects of the stone industry, from quarrying to fabrication to installation. He contributes feature articles as well as writes the Stone Column, which is a monthly commentary on industry issues and trends. Emailmichael@stoneworld.com

Recent Articles by Michael Reis

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Surfaces 2013 preview

Surfaces 2013 -- to be held in conjunction with StonExpo/Marmomacc Americas -- is slated for January 29 to 31 at the Mandalay Bay Convention Center in Las Vegas, NV. The show, which also includes an extensive educational program that will be held from January 28 to 31, provides a place for thousands of floor covering retailers, distributors, installers, architects, designers and builders from around the world to gather and view the latest products, get vital education, network with other floor covering professionals and conduct business.

More than 600 of the largest manufacturers and suppliers representing products in every major category, including carpet, tile, hardwood, rugs, laminate, resilient and stone, are expected to exhibit at the trade show. Hanley Wood, owner and operator of the exhibition, reports that they have many new exhibiting companies and returning ones who have expanded their booth size. Additionally, Surfaces 2013 will host more than 40 workshops, seminars and mini sessions led by industry experts in the fields of business, sales, marketing, installation and design. Attendees can earn AIA, NKBA, AIBD, IICRC and AIA/CES industry designation. Here is just a small sampling of some of the displays that will be present at Surfaces 2013.

THE MAGAZINE

Stone World Magazine

SW May 2013 cover

May 2013

Stone World's new issue includes a feature on the restoration of St. Joseph Cathedral in Sioux Falls, SD as well as an inside look at the Artisan Group’s annual fabrication event in Austin, TX.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD Spring 2013 cover

2013 Spring

CSTD's Spring issue features a special on Kitchen and Bath renovation. This edition also takes a look at the continuing popularity of quartz surfacing.

Table Of Contents Subscribe

Business Staff

How is your business currently staffed?
View Results Poll Archive

The Stone World Store

How_To_Polish_&_Restore_Mar.gif
How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Stone Guide

cover

The directory for Stone, Equipment and Supplies - the single information resource readers turn to.

Visit Stone Guide today!

  

Stone Industry Education

stone industry educationStone Industry Education is sponsored by Stone World Magazine and Marble Institute of America. The SIE events will help you: strengthen your skills, build your business, and  increase profit in your shop.  Check out stoneindustryeducation.com to register for upcoming fabricator and installer seminars.

STAY CONNECTED

facebook logo Twitter  YouTube