Stone Column

A new era in Carrara

For many stone industry purists, the stoneworking region of Carrara, Italy, is the heart of our industry. As the home of Carrara White marble - Michelangelo’s material of choice - it has a built-in history in stone. More importantly, it has been home to generations of stoneworking professionals who are passionate about stone and its place in architecture, art and culture. I’ve been traveling to this region for over 10 years, and every time I visit, I am reminded that this dedication to the artistry of stone remains alive and well today.

Recently, the CarraraMarmotec Fair - which is the international centerpiece of the region - announced some changes that better align the event with the area’s industry makeup, starting with this year’s show, which is set for May 29 to June 1 (see page 98 of this issue).

According to show organizers, the fair is being reorganized to cater more to the world of architecture and design. Moreover, the event will now be staged every two years, taking place in even-numbered years (when Stone+tec Nürnberg, also a biennial show, is not held).

Both of these changes are solid decisions by CarraraFiere, which organizes the event, and they will hopefully ensure that the show will remain a solid event for decades to come. The decision to go biennial had been debated for some time, and given the influx of stone trade fairs on the international front, it should serve to boost attendance and energy on the show floor. In the years when CarraraMarmotec is not held, organizers report that the show will still carry a presence. “Events will be staged for architects and designers, who will be able to appreciate what Carrara and its network of quality companies have to offer,” explained Giorgio Bianchini, Chairman of CarraraFiere.

Meanwhile, the decision to cater toward architects and designers is very well suited to the activities of many stoneworking companies in the region. At virtually all times, Carrara area firms are processing stone for prestigious architectural works around the world - including many projects in the U.S. One example of this can be found in the Miami International Airport in Florida, which is featured on page 146 of this issue. The intricate stonework for this project was fabricated by Campolonghi Italia, S.p.A., a Carrara area firm. This same firm also recently announced that it is restoring an old structure on its property to become a stone “studio” for architects, artists, engineers and anyone else who is interested in using stone in unique and innovative ways. Appropriately, the slogan of the new facility is “Imagines Formamus” (“We carve dreams”). So even while the Carrara region is home to a broad range of advanced, state-of-the-art slab plants, its essence lies in the “crafting” of stone - from the gifted carvers working blocks of marble in Pietrasanta to the skilled workers operating the CNC machines to complete large-scale architectural work.

While CarraraMarmotec’s transformation will not be complete until the 2010 edition, this year’s show will include a broad range of architectural initiatives, including existing programs such as the Marble Architectural Awards (see page 108 of this issue) as well as new events such as “Natural Stone Vision,” which seeks to encourage an exchange of ideas and dialogue between stone suppliers and international architects and designers.

Hopefully, these initiatives will breathe new life into the Carrara Fair, because any stone industry member needs to visit this region first hand. And even though I’ve been to the region nearly a dozen times, I am as anxious as ever to go back there later this month.

Did you enjoy this article? Click here to subscribe to Stone World 

Column-picsmall

Michael Reis has been working for Stone World Magazine since 1993. In his role as Editor and Associate Publisher, he covers all aspects of the stone industry, from quarrying to fabrication to installation. He contributes feature articles as well as writes the Stone Column, which is a monthly commentary on industry issues and trends. Emailmichael@stoneworld.com

Recent Articles by Michael Reis

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Surfaces 2013 preview

Surfaces 2013 -- to be held in conjunction with StonExpo/Marmomacc Americas -- is slated for January 29 to 31 at the Mandalay Bay Convention Center in Las Vegas, NV. The show, which also includes an extensive educational program that will be held from January 28 to 31, provides a place for thousands of floor covering retailers, distributors, installers, architects, designers and builders from around the world to gather and view the latest products, get vital education, network with other floor covering professionals and conduct business.

More than 600 of the largest manufacturers and suppliers representing products in every major category, including carpet, tile, hardwood, rugs, laminate, resilient and stone, are expected to exhibit at the trade show. Hanley Wood, owner and operator of the exhibition, reports that they have many new exhibiting companies and returning ones who have expanded their booth size. Additionally, Surfaces 2013 will host more than 40 workshops, seminars and mini sessions led by industry experts in the fields of business, sales, marketing, installation and design. Attendees can earn AIA, NKBA, AIBD, IICRC and AIA/CES industry designation. Here is just a small sampling of some of the displays that will be present at Surfaces 2013.

THE MAGAZINE

Stone World Magazine

June 2013 Stone World cover

2013 June

Stone World's June issue highlights a series of stone companies and quarries such as PBA Stone, Mag Ban, Gramil and San Gabriel Black quarry. Also, check out some exclusive coverage from the annual Vitoria Stone Fair, which took place in Espírito Santo, Brazil.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD Summer 2013 cover

2013 Summer

The Summer issue of Contemporary Stone & Tile Design highlights some of the top products from Coverings 2013, which took place in April. Also, read about the designing of a custom pool and spa by Rock Solid Tile.

Table Of Contents Subscribe

Green Practices

Are you promoting green practices and the life-cycle of stone in your sales and marketing efforts?
View Results Poll Archive

The Stone World Store

How_To_Polish_&_Restore_Mar.gif
How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Stone Guide

cover

The directory for Stone, Equipment and Supplies - the single information resource readers turn to.

Visit Stone Guide today!

  

Stone Industry Education

stone industry educationStone Industry Education is sponsored by Stone World Magazine and Marble Institute of America. The SIE events will help you: strengthen your skills, build your business, and  increase profit in your shop.  Check out stoneindustryeducation.com to register for upcoming fabricator and installer seminars.

STAY CONNECTED

facebook logo Twitter  YouTube