Blanco won a Silver 2012 Event Technology Award (ETA) in the Best Use of Technology to Build Event Attendance category in December. Blanco, along with Modenus, held a packed Champagne and Cupcakes Tweet-A-Thon event during the 2012 International Contemporary Furniture Fair (ICFF) to raise money for Water for People, a charitable organization that ensures sustainable safe and clean drinking water for people around the world. Hundreds of tweets from designers, editors, writers and invited guests, reached almost a million people during the event, which lasted for a few hours. Blanco leveraged the event to launch its Cerana^TM Fireclay Apron Front Sink, Crystalline^TM Hideaway Sink (pictured) and a new collection of water saving faucets during the show.

The ETA’s goal is to choose the best use of event technology, which heightens brand experiences, develops strong outreach and communication while creating an open dialogue between product brand promotion and target audiences during trade shows or events.

“This is exciting for Blanco and for all of our Twitter followers,” said Tim Maicher, Director of Marketing for Blanco. “Blanco has fully embraced social media in all aspects and it is indeed an honor to be recognized for our efforts with this prestigious award while giving us a chance to help raise much needed funds for Water for People.”