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Laticrete announces International Manager, Europe

BETHANY, CT -- Laticrete, a global manufacturer and leader of premium installation and finishing systems for the building industry, has announced the appointment of Jason P. Smith as International Manager, Europe. A seasoned professional with more than two decades of experience within the ceramic tile adhesive industry in the UK, Smith will be working out of the Laticrete UK headquarters in London.

jason p smith inbody

Laticrete has named Jason P. Smith as International Manager, Europe.


Prior to joining Laticrete, Jason Smith's industry involvement included previous roles as Southern Regional Manager for BAL, National Brand Development Manager for Dunlop Adhesives and National Business Development Manager for Nicholls & Clarke Group. He will be reporting directly to Faisal Saleem, Laticrete Senior Director, International Business Development.

"Our European division has a strong agenda to address," said Smith."In particular, we intend to increase market share in areas where we have ongoing work, and, create new business opportunities where Laticrete has yet to have presence."

"We're excited to have a true professional like Jason on board," stated Saleem. "In particular, he will be calling on key decision-makers in the UK who influence construction activities.  We are optimistic that he will provide the leadership we need to reach our goals."

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