State-of-the-art product expansion in Minnesota
by Michael Reis
February 1, 2010
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| After decades in the countertop business, Innovative
Surfaces of Hastings, MN, expanded into stone fabrication, and it invested in
the latest stoneworking technology. |
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For Bruce Akins, owner of Innovative Surfaces of
Hastings, MN, the transition from laminate countertops to stone fabrication was
nearly 30 years in the making. And when the company decided to make the
expansion into natural stone and quartz surfacing, it did so with the latest
generation of stoneworking technology.
“I personally started
in the countertop business in 1974 working for a laminate fabricator,” Akins
explained. “In 1988, I started my own business and went from laminate
fabrication to solid surface fabrication. In the late 1990s, we began
installing quartz products, but outsourced the fabrication. We started
fabricating our own natural stone and quartz products in 2003.”
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| >Innovative Surfaces’ stone fabrication shop is
equipped with a range of equipment from Park Industries of St. Cloud, MN. |
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From the very beginning, Innovative Surfaces processed
stone with the latest equipment from Park Industries of St. Cloud, MN,
including a Wizard radial arm polisher, a Pro-Edge automated edging machine, a
Destiny CNC stoneworking center and a Yukon bridge saw. “We did some basic
research on stone making equipment and realized we didn’t have much knowledge
about stone fabrication,” Akins said. “We really felt comfortable with the
people from Park Industries, and liked the close proximity to a local Minnesota company. With
this large capital investment, service was a key factor for the purchase, and
we felt Park Industries would perform.” As the company’s
business grew, it added a second Destiny CNC stoneworking center as well as a Park
Industries Titan CNC stoneworking center and a Park Industries Fastback edging
machine. Innovative Surfaces also invested in some of the newest technology
from Park Industries, including the Fusion 6000 combination bridge saw/waterjet
and the Pathfinder laser layout-projection workstation. Akins said that these
latest investments have added a new level of efficiency to the operation. “The
Fusion has been great. We’ve had a lot better material utilization and it has
relieved some time on our CNCs,” he said. “We have more machining time
available on our CNCs. We bought the Pathfinder at the same time, so all slabs
are photographed and laid out prior to being cut.”
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| The company operates two Destiny CNC stoneworking
centers as well as a Titan CNC stoneworking center. |
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Using a DXF file, the Pathfinder projects a laser on
the slab, and the projected image can be moved over the portion of the stone to
be used and adjusted to achieve optimal production. This also allows them to
visualize how the finished countertop will look before cutting, and this
visualization can be sent electronically to the customer to
approve. “Our business is wholesale, so clients of our
customers come to us after we’ve taken photos of the slabs, and view the photos
and slabs for layout approval,” Akins explained. “It’s nice to be able to view
and manipulate the pieces prior to cutting.”
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| More recent investments include a Fusion 6000
combination bridge saw/waterjet from Park Industries. |
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Despite the sophistication of the technology, Akins
said that the learning curve was not daunting. “There was a learning curve with
the new technology, but it wasn’t real difficult. It’s a great service to be
able to show the layout on the slab. It gives the customer a lot better comfort
level. We can manipulate the CAD drawing on the slab, so the customer can see
the grain layout and how the seams can look. Natural stone is an emotional
purchase, so some customers really get involved with the layout. It’s been very
beneficial with the exotic stones.” Water used during the
fabrication process is treated using an EnviroSystem from Water Treatment
Technologies of Hampton, NH. “We started in 2003 with Water Treatment Technologies,
and we upgraded the system a couple of years ago,” Akins said. “When we started
in 2003, we were maybe doing three kitchens per day, and we peaked at 10 to 12
kitchens per day.”
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| “The Fusion has been great,” said Bruce Akins of
Innovative Surfaces. “We’ve had a lot better material utilization and it has
relieved some time on our CNCs.” |
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More recent investments include a Fusion 6000
combination bridge saw/waterjet from Park Industries. When
bringing in new employees, Innovative Surfaces generally educates workers from
the ground up. “We do our own training, and we typically don’t bring in machine
operators,” Akins said. “We want people to understand hand finishing and our
expectations of the finished product first before they become a machine
operator. In our area, there aren’t a lot of people who run equipment looking
for work.” The client base at Innovative Surfaces is
primarily comprised of retailers, kitchen and bath dealers, remodelers,
contractors and commercial millwork shops. Akins described the current business
climate as “soft” in terms of sales. “It hasn’t gone away, but it is
challenging,” he said. “There is some work out there. Our quoting activity has
picked up, but it hasn’t related to sales yet. That’s just part of the current
economy. People are getting ready to do projects, but they’re not quite ready
to pull the trigger yet. We’re hoping it’s a sign of what’s coming down the
road.”
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| The company has a total of 65 employees, including 30
workers in the stoneworking operation. |
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Given the overall decline in the marketplace,
Innovative Surfaces is focusing on ensuring its business is as proficient as
possible. “We are really trying to stay on top of costs and being as efficient
as we can for anything related to overhead, whether it’s shop expenses, truck
maintenance or other costs.” As testament to the company’s
dedication to quality, it is among the first group of fabricators in the nation
to receive accreditation from the Marble Institute of America (MIA). This
distinction is reserved for residential-oriented companies that have been in
business a minimum of three years, have successfully completed 200 projects in
those three years, have 2,000 square feet of dedicated fabrication space and
have passed a voluntary or mandatory OSHA facility inspection in the previous
year, among a host of other standards.
Sidebar: Innovative Surfaces
Hastings, MN
Type
of work: residential kitchens (65%) and commercial work (35%) in natural stone,
quartz surfacing and other materials
Machinery: Wizard
radial arm polisher, Pro-Edge automated edging machine, two Destiny CNC
stoneworking centers, Yukon bridge saw, Titan CNC stoneworking center, Fastback
edging machine and Pathfinder laser layout-projection workstation, all from
Park Industries of St. Cloud, MN; EnviroSystem from Water Treatment
Technologies of Hampton, NH
Number of Employees: 65,
including 30 employees dedicated to stone and quartz
surfacing
Production Capacity: 10 to 12 kitchens per day, in
addition to commercial work
Sidebar: The Artisan Group
Innovative Surfaces is part of the Artisan Group, a
national organization of 36 independent granite fabricators that have joined
together to offer the Artisan Stone Collection, the first and only brand of
granite wholly owned by Artisan Group, which has a comprehensive lifetime warranty.
The group also offers Heritage Wood countertops and Kohler sinks and
faucets. Group members average more than 20 years of
fabrication experience in the countertop industry. Moreover, all Artisan Group
members have achieved — or have begun the process to achieve — full
accreditation with the Marble Institute of America. The group is among the
first granite fabricators in the world to be working towards this distinction.
Collectively, they surpassed $250 million in sales in 2008. Artisan
Group also provides a complete line of granite care products including:
Firstline Sealer, Firstline Clean & Restore and Firstline
Shine. “When we started buying stone, we got involved with
AG&M Granite of Austin, TX, and became involved in the Artisan Group,”
explained Bruce Akins of Innovative Surfaces. “It’s nice brand recognition. We
think it’s elevated the brand awareness of granite to the point where it isn’t
so generic. It has taken away some of the commodity image, and we hope people
look at it differently.” Additionally, Akins said he is able
to rely on the collective experience of the group’s members from a practical
perspective. “It’s a great group of people to speak with and share
information,” he said. “There’s really a wealth of knowledge there.”
Additional Photos
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| When the company added the Fusion 6000, it also
invested in a Pathfinder laser layout-projection workstation (an example of
which is pictured). Using a DXF file, the Pathfinder projects a laser on the
slab, and the projected image can be moved over the portion of the stone to be
used and adjusted to achieve optimal production. |
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| Innovative Surfaces has a full-scale showroom to host
clients in the greater Twin Cities region of Minnesota. |
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| Innovative Surfaces processes an average of 10 to 12
kitchens per day, in addition to commercial work |
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