Discover how leading stone companies use branding, marketing, and benchmarking to strengthen reputation and improve performance. Through real-world case studies, learn strategies that align customer expectations, reduce remakes, and drive measurable growth. Gain practical insights to differentiate your brand, enhance quality communication, and achieve consistent, data-driven success.

• Analyze real-world case studies to identify key branding and marketing strategies that drive measurable business growth.
• Explore how benchmarking tools can be used to assess performance, strengthen brand reputation, and support data-driven decision-making.
• Understand the connection between brand clarity, customer expectations, and reduced remake or rework rates.
• Apply proven best practices to improve internal communication, project consistency, and customer satisfaction through effective marketing alignment.

Venue & Location

OHM New Jersey
195 Prospect Plains Rd
Monroe TWP, NJ 08831
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Instructor

Glenn Kross
Coastal Stone Group

Registration Fees

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Earn two free registrations

Non-Natural Stone Institute member companies who join prior to the seminar can send two employees free of charge (a $198 value). For more information about membership, go to www.naturalstoneinstitute.org/whyjoin or call 440.250.9222 and ask for the NSI membership team.

Target Audience

Stone fabrication industry professionals, including business owners, marketing experts, and those eager to expand their businesses, connect with suppliers, and glean invaluable 'best practices' for successful operations.

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