BROUGHT TO YOU BY

Florida Stone Summit - March 12, 2026

Florida Stone Summit
March 12, 2026

9:00 AM - 3:00 PM

Stone Industry Education

Driving Growth in the Stone Industry: Metrics, Strategy, and Business Development

Join Geoffrey Gran, seasoned entrepreneur and co-founder of The Countertop Factory Midwest, for an insightful session on leveraging metrics to grow and sustain a successful stone business. Drawing from decades of experience in sales, business development, and project management, Gran will share practical strategies for tracking key performance indicators, optimizing operations, and building a strong customer-focused business. Attendees will gain actionable insights on measuring success, scaling effectively, and navigating challenges unique to the stone industry.

Understand Key Industry Metrics: Identify and interpret critical stone industry performance indicators to drive informed business decisions.
Apply Sales and Business Development Strategies: Learn practical approaches to increase revenue and expand market presence in the stone sector.
Optimize Operational Efficiency: Explore methods to streamline workflows and enhance productivity while maintaining product quality.
Build a Customer-Centric Business Model: Implement strategies for superior customer service and long-term client retention.
Scale and Sustain Growth: Learn how to strategically grow a stone business while managing risks and maintaining profitability.

Venue & Location

Marble of the World (Pompano Beach)
3001 W Copans Rd ste 100
Pompano Beach, FL 33069
Find Your Venue

Instructor

Geoffrey Gran
The Countertop Factory Midwest

Registration Fees

$99

for Installers & Fabricators

$249

for Suppliers & Stone Distributors

Earn two free registrations

Non-Natural Stone Institute member companies who join prior to the seminar can send two employees free of charge (a $198 value). For more information about membership, go to www.naturalstoneinstitute.org/whyjoin or call 440.250.9222 and ask for the NSI membership team.

Target Audience

Stone fabrication industry professionals, including business owners, marketing experts, and those eager to expand their businesses, connect with suppliers, and glean invaluable 'best practices' for successful operations.

Earn CEU Credits

Take advantage of this special workshop the day before the stone summit!

CEU Course for architects & designers - Wine & Stone

March 11th, 2026

4:30 PM - 7:00 PM

Separate registration required for CEU course

Mark Meriaux
Natural Stone Institute

Red or white, sweet or dry? The Wine & Stone presentation was developed as a unique way to show attendees what factors make stone hard or soft, veined or patterned, etc. For example, nutritionally restricted limestone soil gives more acidity to the wines grown there. Mineral composition also comes into play when talking about the characteristics of stone. Marbles are composed primarily of calcium carbonate which makes them less resistant to chemicals such as acids and bases. Find out more interesting facts that determine the characteristics of wine & stone!

Find out how formation and mineral composition affect the characteristics of natural stone as a building material.
Compare and contrast similar types of stone.
Learn how to create appeal for natural stone by telling the interesting stories about how and why they look and perform differently than each other.
Learn how climate and soil factors affect the flavor and acidity of wine.

Program Length: 90 minutes