Know Your Business

Natural Stone Institute and Stone World are proud to offer a one-of-a-kind event to stone companies throughout Texas! You will benefit from a “Town Hall” environment that is tailored to the attendee and the topics most important to fabricators.

You will:

• Review what metrics to follow as you develop your business plan
• Learn about training resources to help build your stone company.
• Discuss how to maximize your shop efficiency while creating the best product for your customers. 
• Create a plan to position your company in the marketplace for maximum sales. 

Venue & Location

Arizona Tile
2701 Regent Blvd #100
Dallas, TX 75261
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Instructor

Duane Naquin
Stone Interiors North America

Registration Fee

Earn two free registrations

Non-Natural Stone Institute member companies who join prior to the seminar can send two employees free of charge (a $198 value). For more information about membership, go to www.naturalstoneinstitute.org/whyjoin or call 440.250.9222 and ask for Katie Quintin.

Agenda

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Target Audience

Stone fabrication industry professionals, including business owners, marketing experts, and those eager to expand their businesses, connect with suppliers, and glean invaluable 'best practices' for successful operations.

Natural stone has been the premier building material of choice throughout history, thanks to its durability and timeless aesthetic. Inherently beautiful and versatile, it’s no wonder that manmade materials aim to replicate its attributes, appearance and ultimately its desirability.

This course will compare the versatility, performance characteristics, and green building considerations for both natural stone and manmade materials. Understanding these key points will prepare you with knowledge for design concepts, applications and how to educate the consumer.

Styles change from season to season, but mother nature creates unique designs in natural stone that are historically innovative and always on trend.

Learning objectives include:

1. Define and explain attributes to understand what can affect the performance of both natural stone and manmade materials in interior applications.
2. Compare and contrast the attributes and installation capabilities of natural stone and manmade materials to understand the optimal building material choice for project design and installation.
3. Discuss common green building considerations for these materials, including embodied energy, potentially harmful ingredients, and land impacts.
4. Learn which innovative design trends can be satisfied using natural stone, including biophilic design, complex geometries, and textures, to offer the consumer both creative and aesthetic opportunity.