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Stone & Tile: Architecture Design & TrendsStone & Tile EventsInstallation & Technical Tips

Video: Reasons Why Tile Design and Installation Go Hand in Hand

By Jennifer Richinelli
Discussion Panel with Jennifer Farrell video screenshot

Image courtesy of Jennifer Richinelli

April 17, 2024

Celebrity designer Jennifer Farrell led a panel discussion, “Design Trends & Installation Techniques for Every Industry Pro,” during The International Surface Event (TISE), which took place earlier this year at the Mandalay Bay Convention Center in Las Vegas, NV. Overall, the discussion focused on the importance of communication among all those involved with a project – from the designer/architect to the fabricator and installer. 

Among the panelists was Randy Fleming, contract trainer with the National Tile Contractors Association (NTCA). A portion of the discussion centered around the beauty of ceramic tile and how technology has allowed the look of natural materials such as stone and wood to be replicated on tile surfaces.

“We are seeing this incredible variety of very believable tiles that look like other materials,” said Farrell. “That is giving us the opportunity as architects and designers to create pattern and beautiful colors in places we couldn’t before.”

But to ensure the design turns out successful, it is important to involve the tile contractor from the start. “We need to get in there earlier,” said Fleming. 

Watch the discussion to learn more about how architects and designers should work together with installers to make their vision a reality.

KEYWORDS: tile design tile installation videos

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Launching her career with BNP Media in 1996, Jennifer Richinelli is the Editor-in-Chief of Stone World, a leading publication serving the global stone and tile industry. With a strong background in journalism and trade publishing, she oversees the magazine’s editorial direction, delivering in-depth coverage of industry trends, innovative technologies, architectural applications and breaking industry news.

Throughout her career, Jennifer has built a reputation for connecting industry professionals with valuable insights, highlighting the work of fabricators, designers, architects and other industry leaders. Known for her thoughtful editorial voice and commitment to quality content, Jennifer continues to play a vital role in shaping conversations within the stone industry while fostering a platform that celebrates craftsmanship, innovation and design excellence.

In 2010, the Spanish Ceramic Tile Manufacturers’ Association (ASCER) awarded Jennifer with the International Journalism Award for her extensive coverage of the Spanish tile industry. Additionally, she was the recipient of the 2026 Coverings Champions People’s Choice Award.

email: richinellij@bnpmedia.com | office: (201) 245-5204

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